365 Consecutive Days of Uncompromised Web Hosting
Posted September 23, 2020
Pay Per Click, Website Design
What does 365 days of no server downtime mean? Probably a lot more than you would have guessed.
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“3-Pack” of SEO Fundamentals: ASAPS Spring 2020 Newsletter
Posted June 01, 2020
Industry News, Local Search
Search engine optimization is one of the most important aspects of having a successful online presence. Unfortunately, creating a solid SEO program can be a lengthy process with many different components.
Read MoreHow to Capitalize on Google’s Results Page: ASAPS Winter 2020 Newsletter
Posted April 01, 2020
Industry News, Local Search
When it comes to search engine optimization, all businesses want to be at the top of Google’s SERP, which can only be achieved one way: having good content. For plastic and cosmetic surgeons, good content is essential to interacting with potential customers online.
Read MoreTap Into a Huge Customer Market Through Over-the-Top (OTT) Advertising
Posted February 07, 2020
Marketing
An increasing number of Americans are choosing to cut ties with their cable companies, opting instead for over-the-top streaming devices like Smart TVs, Fire TVs, and Rokus. With countless streaming services providing content to these devices, a vast market share is waiting to be tapped by your business through OTT advertising.
Read MoreWhat Is a Certified Google Partner?
Posted January 30, 2020
Internet Marketing, Local Search
A lot of companies promise they can handle your digital marketing program on Google. Look for a company that is a Certified Google Partner to ensure you’re getting expert advise and care.
Read MoreOur Article in the ASAPS Fall Newsletter 2019: “The Rise of Hyper-Personalization”
Posted October 06, 2019
Industry News
As the tools for browsing and searching the internet become more sophisticated, so does the data that we can use to market content. This access to more detailed consumer information is how hyper-personalization was created.
Read MoreCome See Us at the ASPS 2019 Meeting
Posted September 18, 2019
Industry News
Plastic Surgery Studios will again be attending ASPS’s 2019 Plastic Surgery The Meeting as a leader in the online digital marketing industry. We invite you to stop by booth 1827 to talk about your current marketing program!
Read MoreWhat Google’s E-A-T Update Means for Your Practice
Posted July 08, 2019
Industry News
Google recently launched its new E-A-T algorithm, which focuses on expertise (E), authority (A), and trustworthiness (T) when deciding on a website’s search ranking. By understanding these conditions, businesses can optimize their content to pull ahead in search rankings.
Read MoreTop 3 Ways to Engage Millennials as Plastic Surgery Patients
Posted June 25, 2019
Internet Marketing
The data is clear: millennials want to have plastic surgery. But getting them to sign up for cosmetic surgery still requires you to put into place specific strategies. To help you get there, we compiled some ways to help you translate their interest into business for your practice.
Read MoreGet Your Practice Featured on the ASPS Blog
Posted June 03, 2019
Internet Marketing
The American Society of Plastic Surgeons (ASPS) is a leading authority on cosmetic and reconstructive plastic surgery that represents 93% of ABPS board-certified plastic surgeons in the U.S. and over 8,000 plastic surgeons across the globe. The ASPS mission is to advance quality patient care, and their blog is a valuable resource that enhances public awareness and education about plastic surgery.
Read More4 Top Digital Marketing Trends Reshaping 2019
Posted May 06, 2019
Industry News
Plastic Surgery Studios contributed an article to Aesthetic Society News Spring 2019 Edition about the top 4 current marketing trends: the growing popularity of voice search, using video in marketing, interacting with your audience, and understanding user intent more clearly.
Read More4 Best Landing Page Qualities That Drive Conversions
Posted April 30, 2019
Content Marketing, Local Search, Pay Per Click
Well-developed landing pages can draw interest to your practice and give readers immediate incentive to convert while driving urgency.
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