Increasing web
traffic with SEM/PPC
Paid online advertisements have a powerful impact on increasing brand awareness during the exposure phase of the conversion process. Ads can be tailored to any demographic, inviting them to explore a particular site based on the types of services they are looking for on the web.
A PPC campaign may also involve remarketing to those who previously expressed an interest in a business by viewing its website. PPC marketing leads visitors to optimized landing pages, which then navigates them through each subsequent step of the conversion journey.
Tell Us About YourselfTypes of results we achieve for our clients
Decrease in CPC
when optimizing
the correct keywords
Increase in CTR
when adjusting
the ads to conversion
Landing Pages
At Plastic Surgery Studios, we combine compelling visuals with data-driven content and mobile-friendly adaptability to create finely tuned websites and landing pages reflective of ads.
Ads
Supplementing websites with a PPC management program involves advertising in the form of streamlined ads. Ads can be purchased to draw consumers to your business based on what services they are researching and what concerns they seek solutions for.
“Tactical marketing tailored to your target demographics.”
Carl, Marketing Director
Refining
A/B testing of advertisements helps us understand and define the most opportune action keywords that work for a specific service and a targeted user. By implementing a thorough testing process, we can identify website elements that work, collect user data, and track conversion rates.
“Proper testing and measurement are crucial in determining effectiveness.”
Michael, CEO
Maximize Your ROI
After the initial keyword research, we create campaigns, ad groups, ad copy that focus on specific topics, services, and locations to better target your audience. From there, the ppc campaigns are goal focused in your account and we can move our clients’ budget to more rewarding elements in their campaigns. As a PPC agency we monitor your ad spend, the competition, cost and the overall performance of the ad campaigns to achieve your goals. Our clients know what demographics we are targeting, ad formats and keywords we are utilizing, and where their budget is being used.
Our PPC management services maximize your investment using strategic ad groups, transparency with clients, and effective reporting and testing.
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Advertising Channels
Making the most of your web marketing investment is a top priority. Our marketing team at Plastic Surgery Studios uses the following SEM/PPC tools to develop advanced and profitable advertising:
- Google Ads (formerly Adwords)
- Facebook Ads (also Instagram)
FAQs about SEM/PPC
What is the difference between SEO and SEM?
If you think about SEO as the organic or natural process of gaining traffic to your site over time and SEM as the “quick start” paid strategy, this will help you with your decision and determining your budget.
Where will my ads appear on a search engine page?
Ads can be located anywhere on a search engine results page. Yours may be placed above or below organic search results as well as on either side of the list.
Can SEM/PPC alone increase traffic to my website and business?
SEM and PPC are designed to complement other marketing strategies such as SEO, social networking, and website optimization. While SEM and PPC marketing can draw more visitors to your website via search engines, a comprehensive marketing plan can hold visitor attention and ultimately lead to a higher conversion rate.
How does SEM and PPC help with conversion rate optimization?
SEM and PPC attract the target demographic to your website by making your site more visible on search engines. An increase in online visibility leads to more site traffic and a higher chance of conversion.
We use conversion rate optimization (CRO) to not only increase the number of site visitors but to also prompt site visitors to engage with the website. For optimal conversion, all of our clients’ web pages include CRO-centric features, calls to action, and call tracking using a local phone number.
Is the combination of SEO and SEM best for business growth?
Using a combined strategy of organic growth through traditional SEO and jump starting your visibility with SEM (pay per click) is a solid strategy, and the combination of both is often the best and fastest method of growing your business.
