Using SEO to Gain Online Visibility
At Plastic Surgery Studios, our collaborative team of marketers, designers, and writers work together to overcome search engine obstacles and ensure that your website helps establish you as a leader in your field. Search engine optimization (SEO) is a web development process designed to improve the search engine authority of a given website. Traffic is directed to a site primarily through organic search engine navigation, so cultivating strong internet visibility is crucial for lead generation and increasing conversion rates.
Utilizing Opportunities for Optimization
Optimizing a website to enhance usability and increase organic traffic can help across the board. Our objective is to deliver a superior experience to your users when they are most interested in your services.
*Results may vary
Local optimization involves improving a business’ ranking in unpaid, organic search engine results. The goal is to increase web traffic and return on investment (ROI) without relying on paid advertising campaigns. Combining SEO with local search optimization gives our clients a national and regional range of searchability. The critical elements of our local optimization strategy are:
- Local map pack
- Citation development
- NAP (name, address, phone number)
Building a recognizable and influential brand adds value to a business and its reputation. Including a variety of high-quality, competitive brand profiles is crucial in the SEO process. The easier it is to share site information, the faster word gets around. We generate brand awareness and promote our clients using:
- Content marketing
- Social media
- Website design
Producing web pages that convert to a clean, readable mobile format also improves visitor interaction and conversion rates. Creating visually stimulating pages is aesthetically pleasing as well as functional. Due to the widespread use of smartphones and tablets, most web browsing is done using mobile devices. At Plastic Surgery Studios, all of our pages are built to include:
- Easy viewing across devices
- Click-to-call features
- Meta information
- Structured data
Search engines prioritize unique and authoritative content that is rich with usable information rather than filler. Our Plastic Surgery Studios writing team considers our clients’ goals and demographics to create customized, educational material for every page. We develop personalized content tailored to each of our clients to achieve:
- Higher authority
- Keyword rankings
- Fresh content
- Stronger relevancy
What We Optimize
Search engine optimization involves fine-tuning a website from top to bottom. At Plastic Surgery Studios, we take a methodical approach to SEO by optimizing the following web page qualities:
Increase click-through rate (CTR) potential and produce the highest number of clicks possible for each web page.
Create clear and concise explanations using specific information for visitors on search engines.
Allows search engine bots to crawl and understand the content of a website efficiently.
URL Structure and Architecture
Refers to the flow of the site, including page navigation, having no duplicate or similar content, and information consolidation
Ensures that a site loads as quickly as possible, picture sizing is consistent, and the code is consolidated using browser caching.
Frequently Asked Questions
What is a click-through rate, or CTR, and why is it important for my website?
A click-through rate (CTR) refers to the number of times a link or advertisement is clicked on from a search engine list. Using valuable keywords and keyword phrases when composing optimized meta titles and descriptions can result in an increased CTR as well as a higher conversion rate.
What are meta descriptions?
Meta descriptions are short, straightforward, and structured statements that describe the content of a web page using authoritative keywords and keyword phrases. While they are not calculated in Google’s search engine algorithm, creating succinct, yet complete meta descriptions can have a powerful impact on CTR and the overall success of a website.
What tools or programs do you use for SEO?
At Plastic Surgery Studios, we work with first-rate, dynamic analytics and tracking programs to help with site optimization. Some of the tools we use for SEO are:
- Google Analytics is a web marketing analytics platform that breaks down sales, marketing, and advertising data to emphasize the favorable elements of a website.
- Google Search Console (formerly known as Google Webmaster) provides index tracking to increase web visibility.
- Google’s Structured Data Testing Tool helps to identify the best opportunities for Schema Markup.
- Studios Insight is our own Plastic Surgery Studios website analytics report that breaks down measurable site data and allows us and our clients to see what elements produce the most successful results.
- ScreamingFrog helps crawl a website quickly and identify architecture, errors, redirects, and more.
- Various Site Speed Tools provide insightful data on how quickly your website loads and helpful information on how to speed it up.