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Category: Content Marketing

5 Essentials for Better Blogging

Blogging can be an excellent way to build relationships with potential, current, and past clients. Blogs can drive traffic to your website and can open the line of communication between you and your readers. Your blog can be a home […]

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7 Foundational Elements of Content Marketing

Whether your business is large or small, 100 employees or just you, having a clear marketing concept outlined is essential for your success. In the age where information is just a click away, the problem most companies have when marketing […]

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Unique Content Isn’t Really Unique Anymore

You’ve probably heard this “silver bullet strategy” from just about every Internet Marketing Agency that has come your way: “You need UNIQUE CONTENT!” That is completely true. Your content shouldn’t be cut and pasted from someone else’s website and it […]

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How Long Should My Content Be?

Good content is essential for bringing traffic to your site and generating leads, but people often wonder how long the content on their blogs or procedure pages should be. Some are concerned about reaching a minimum word count, and others […]

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How Can a Blog Help My Website?

A blog allows you to keep consistent, high-quality content on your website, which increases your practice’s exposure and helps achieve the ultimate goal: lead generation. Relevant, quality content ranks high in search engines, which increases traffic to your site. Once […]

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Avoid Overuse of Stock Photos

The photos that you use for your website play a major role in attracting customers. When choosing these pictures, it’s important that you not only stand out from the competition, but also appeal to potential clients in a way that […]

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The Importance of Blogging

What is a blog? A blog (short for “web log”) is a method for delivering frequent, often casual and more personal, content to your website visitors. Blog entries (called “posts”) are usually shown in reverse chronological order on your blog’s […]

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Should You Post Cost on Your Procedure Pages?

Earlier this month Real Self’s MediBeauty Today explored the question, “Should cosmetic surgeons post their prices online?”  The post dove into the opinions of three doctors who had three very different opinions of the topic.  One felt that listing pricing […]

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7 Tips to Make Blogging Less Painful

You’ve been told you need to blog. And not only do you need to blog, but it needs to be interesting, sharable, AND on a consistent basis! You’re tired of hearing it. You sweat over it, procrastinate, and make excuses. […]

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6 Keys to Creating a Better Blog Post

In the past we’ve talked about effective blogging tactics and how to create, optimize and distribute content.  But this week we thought we’d share a successfully executed post and the elements that went into the construction of the post to […]

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