6 Keys to Creating a Better Blog Post

April 25th, 2012 by studios4

6 KeysIn the past we’ve talked about effective blogging tactics and how to create, optimize and distribute content.  But this week we thought we’d share a successfully executed post and the elements that went into the construction of the post to make it successful.

In a post featured recently on the blog of Houston plastic surgeon, Dr. Christopher Patronella, the author explored the topic of patient satisfaction following tummy tuck and liposuction.  The post was well-written and featured a series of elements that can make a run-of-the-mill blog post even better.

It’s Current

The post itself piggybacks off of a recently published study featured in the April 2012 Plastic and Reconstructive Surgery medical journal of the American Society of Plastic Surgeons.  Having a current spin not only makes your blog look current and relevant, but it can also help the post show up for searches related to the current topic, event, or news story.

It’s Backed By Facts

Nothing says authority like hard data. Again, piggybacking off of the recent study, the post features a number of statistics from the report to support not only the topic, but the writer’s opinion.  Quoting data or statistics from a trusted source can help reflect expertise and identify the author as an authority.

It Gets Personal

Rather than spouting off opinion or regurgitating facts already published in the study, the post uses personal examples from one of the doctors to bring the post to life.  This tie-in not only gives a personal feel to the story, but it reflects real life experiences of one of the doctors patients.  Real life examples are a great means of making your content unique, and ultimately helping your readers connect with your topic.

It Uses Images

One of the biggest mistakes I see most doctors make when posting to their blog is the lack of imagery. Here are some core reasons to include imagery in your posts:

  1. Users tend to skim content, so an image can help the piece stand out.
  2. Facebook “shares” will include a photo with the share if it’s available, which can increase social click-throughs.
  3. It breaks up large blocks of content, ultimately enhancing the readability of the content.

Remember though, images should be relevant and support the textual content. If you don’t have an image of your own to use you can always user Flickr photos that support the topic.  Just make sure to follow the rules of creative commons. If you’re not familiar with Creative Commons, here is a nice guide on how to easily and legally use Flickr photos.

It Links Out

When it comes to search engine optimization, it’s easy to want to be greedy with your link juice, but at the end of the day linking to nothing but your own content isn’t really helping the natural link graph of the web. Linking out to other sources can not only help make your site more visible to other websites in your niche, but it can oftentimes help build relationships with other websites or bloggers.  These types of relationships can often lead to links to your website, social shares, or other mentions of your work online.  It also helps users who may want more information on the supporting content of your piece, making your content even more resourceful and authoritative.

It Speaks To Its Target Audience

Another mistake I often see on doctor blogs is the technical writing that you may see in a medical journal or publication.  In most cases your blog audience should be your patients or potential patients, so writing in a way that is tailored to a patient’s knowledge or reading level is key.

Patients aren’t always going to know what “severe grade 3 ptosis” is or what the “nipple areolar complex” is, so try your hardest to write in a way that will make sense to someone without your level of expertise.  It’s fine if you want your content to appeal to other members of the medical community, but it still needs to make sense to an everyday reader.

Our Continued Support for National Breast Cancer Awareness Month

October 26th, 2011 by studios4

This year Plastic Surgery Studios vowed to do it’s part to help spread the word about National Breast Cancer Awareness Month and the dangers of breast cancer.  From our in-house breast cancer awareness t-shirt competition, to our iEnhance exclusive interview with Sarah Budulica, a young woman who was diagnosed with breast cancer at the age of 15, we have put forth a continued effort to make people aware of this life changing and oftentimes deadly disease both on and offline.

Last week we announced that we would be partnering with our New York City clients to help support Pink Pin.  Pink Pin is an initiative set forth by Google and Susan G. Komen that was designed to connect New York City businesses and consumers who support breast cancer awareness with each other through an initiative website and map.  Today the map was unveiled and we are excited to see our New York City doctors on the list.  If that weren’t enough, a handful of our doctors went above and beyond and made a monetary donation to the cause as well.  Dr. George Beraka, Dr. Sydney R. Coleman, and Dr. Alesia P. Saboeiro all made contributions to the effort and for that we are extremely grateful.

In addition to be listed on PinkPin.com, patients of our New York City doctors can now make donations via text message from the doctors practice location.  As stated on the Pink Pin website “Customers simply dial **PinkPin (**7465746) and reply ‘Yes’ to the text that appears on their phones, in order to donate $10 to Susan G. Komen.”

As National Breast Cancer Awareness Month winds down we still have a few efforts we’re working on.  At noon today we will be announcing the winner of the staff breast cancer awareness t-shirt contest on Facebook.  Additionally, we will feature a new Real Story on iEnhance.com that chronicles the triumphant and emotional story of Erika, a breast cancer survivor who is now working through the reconstruction phase and is hoping to have her new breasts by Christmas.  We appreciate the efforts of everyone who has contributed to this months efforts and look forward to next years work, which is already in the planning stages. But remember, just because the commemorative month is ending, doesn’t mean you have to stop showing your support!