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Do Facebook, Google+, and Twitter Even Matter?

Posted April 07, 2014 in Internet Marketing, Social Media

Social media is, without a doubt, here to stay. For years, businesses have been trying to leverage these networks effectively to improve upon or achieve their business objectives. Which social networks matter, and in what way should you look to be utilizing them to help your business? Facebook Google does not directly take Facebook ‘Likes’ […]

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Simple Website Usability Tips

Posted March 31, 2014 in Internet Marketing, Website Design

Our marketing department gets this question a lot: “How can I give my visitors a better user experience?” I love the fact that this comes phrased as a question, and the asker is (hopefully) genuinely interested in making real changes to make their website better. Avoid Multi-Level Navs Multi-level navs can frustrate a user for […]

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State of the Industry

Posted March 24, 2014 in Internet Marketing

Plastic Surgery Studios has helped clients in the plastic surgery industry exceed their goals for over 15 years. This year, we are reaching out and sharing our wealth of information with everyone. Introducing: State of the Industry Using State of the Industry Understanding the competition in your region has never been easier.  Follow these easy steps […]

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Setting the Right Goals for Your Website

Posted March 24, 2014 in Internet Marketing, SEO

“What does success look like to you?” This is the question I lead with when I sit down with a client to determine their Internet marketing strategy. Usually their response is, “I want to be number one in Google.” That’s a noble goal and one probably every business in the world shares. The problem with […]

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A Better SEO

Posted March 19, 2014 in Internet Marketing, SEO

SEO has evolved significantly over the past few years.   Practices that were once encouraged and commonplace are now the quickest way to get blacklisted or penalized.  What used to yield amazing results is now the same as throwing your money away.   As part of our ongoing effort to educate and guide our clients […]

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The Importance of Blogging

Posted March 17, 2014 in Blogging, Internet Marketing

What is a blog? A blog (short for “web log”) is a method for delivering frequent, often casual and more personal, content to your website visitors. Blog entries (called “posts”) are usually shown in reverse chronological order on your blog’s website so that more recent posts are visible first. Blogs are generally interactive; people can […]

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What is PPC?

Posted March 10, 2014 in Internet Marketing, PPC

PPC is a commonly used acronym for pay-per-click advertising. When someone says they are running PPC ads, they typically mean they are using Google Adwords or the ads that appear in the search engine results. How Does PPC Work? The easiest way to think of PPC is quite literally you pay per click. When your […]

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Case Study Photo Gallery

Posted March 05, 2014 in Internet Marketing

We are excited to reveal our new Case Study Photo Gallery!  Featuring patient before and photos has never easier, faster, or better looking. The Plastic Surgery Studios Case Study Photo Gallery revolutionizes the way practices are able to upload before and after photos by dynamically pairing the two together without the need for any photo […]

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SEO vs. Marketing

Posted March 03, 2014 in Internet Marketing, SEO

Internet marketing is always changing, and as marketers it’s our responsibility to develop new strategies to stay ahead of the game. While doing so, our marketing team discovered a transition taking place: Internet marketing has already begun to align with and resemble more traditional marketing. As a result of this paradigm shift, the biggest question […]

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The Dos and Don’ts of Contact Forms

Posted February 24, 2014 in Internet Marketing

Contact forms are a fantastic way for a practice or business to deliver better customer service. The easy-to-use interface of simply typing information in right on a website removes the extra step of having to open an email service or pick up the phone and call during business hours. Contact forms also make it easier […]

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