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Is the Writing on Your Website Dragging Down Your Search Rankings?

May 03, 2021 in Local Search

Business team huddled around laptop next to the words SEO Copywriting

5 Minute Read: 

5 Tips for Choosing the Best SEO Copywriters 

Writing for an internet audience can be tricky. Most people who come to your website will immediately leave if they can’t easily find what they’re looking for. And that’s assuming they find your website to begin with. 

You have to figure out how to capture the user’s attention and keep it, and effective SEO content writing strategies are instrumental to this purpose.

SEO Copywriters Can Improve Your Website Writing

Our team of expert SEO copywriters is well-versed in SEO content writing. We craft high-quality website copy to help our clients stand out from the competition and increase conversions.

Table of Contents 

What Is SEO Writing?

Choose SEO Copywriters Who: 

1. Are Excellent Writers

2. Can Profile Your Customers and Write for Your Target Audience

3. Are Experienced With Keyword Research and Strategies

4. Are Excellent SEO Copyeditors

5. Are Certified in SEO Copywriting and Participate in Continuing Education

What Is SEO Writing?

To understand SEO copywriting, you have to understand the basics of SEO (search engine optimization). SEO involves optimizing a website to help it rank in the search results, which helps increase your site’s visibility and organic traffic (instead of paid traffic from ads). 

Because many factors affect a website’s ranking, there are many strategies to optimize a website. However, the quality of your content affects many of these ranking factors, so creating engaging, purposeful content should be at the top of your priorities if you want your website to do well. 

Write Website Copy for Your Readers

While one goal of SEO copywriting is for the page to show up on the search engine results page (SERP), the main goal is to write web content that is beneficial for your readers. 

Even if you’re #1 on Google, you’re not going to get quality traffic and conversions if you’re not giving readers what they’re looking for.

SEO copywriting involves crafting valuable, compelling website content that is good for your readers and Google’s algorithm.

When Deciding Who Should Do Your Website Writing, Choose SEO Copywriters Who: 

1. Are Excellent Writers

Good website copy starts with good writing. To write good content, a writer must know the right words to get their meaning across clearly and effectively. 

They should also have a firm grasp of grammar and spelling. Would you trust a website full of misspelled words, run-on sentences, and misused apostrophes and commas? Neither would most people, and these errors can also make it difficult for readers to understand the content.

2. Can Profile Your Customers and Write for Your Target Audience

Effective SEO content development strategies start with understanding your audience. What are their pain points? What interests them? 

Depending on the services or products you offer, you may have multiple customer personas. 

Once you know your target audience, you can create content specifically for them. Provide solutions to their problems, demonstrate the benefits of your services, and connect personally using the right tone and reading level. This helps establish credibility and trust, which makes your readers more likely to give you their business.

3. Are Experienced With Keyword Research and Strategies

Keyword research is the foundation of SEO writing. Including the right keywords in your quality content helps your page rank for relevant search terms. SEO copywriters combine science and art to find the best keyphrases and weave them seamlessly into your content.

Keyword research can ensure the subjects you’re writing on are actually things people are searching for. It can help you develop relevant blog topics to answer questions your audience is asking.

As keyword research is continually changing to adapt to Google’s growing needs, working with the right SEO copywriting team helps ensure your content remains relevant and findable.

4. Are Excellent SEO Copyeditors

You may prefer to write your own website copy or already have a lot of well-written content on your site. But a second set of eyes is always helpful for catching minor spelling or grammar mistakes and improving the clarity of your messages. 

An SEO copyeditor can proofread, do keyphrase editing, and make other adjustments to improve your content and help it rank. 

They can also help makeover your blog.

5. Are Certified in SEO Copywriting and Participate in Continuing Education

SEO Copywriting badge from the SEO Content Institute.Writing copy for websites can be complex, so training is essential to learn how to implement the best SEO copywriting techniques. In addition, SEO is constantly changing, so it’s crucial that SEO copywriters stay knowledgeable of what’s going on in the digital marketing industry. 

Our web content writers have all completed SEO copywriting certification training from the SEO Content Institute, the only industry-endorsed online training that certifies copywriters in SEO copywriting best practices. We also attend monthly trainings with industry experts as well as annual conferences and seminars in the field to stay abreast of the latest changes in SEO and content marketing strategies.

Don’t Miss Out on Traffic and Conversions. Let Our SEO Copywriters Optimize Your Web Content.

Now that you understand the importance of the written copy on your site, let our experts create high-quality content that Google and your customers will love. Learn more about our SEO copywriting services by calling us at (888) 525-6360.

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