Posted April 18, 2018
Local Search
Mobile-first indexing is being implemented, and we have already optimized all of our client’s websites to benefit from this adjustment.
Read MorePosted March 26, 2018
Website Design
The main purpose of your website is to help you build an online relationship with your current and future customers. From the design to the content, all aspects of your online presence should be curated to develop the best customer experience possible. You can read about the 7 Foundational Elements of Content Marketing for more information about crafting your online brand. While those are complex concepts to apply to your business, sometimes it’s the small details that make the most significant impact on customers.
Read MorePosted February 12, 2018
Plastic Surgery Studios
Regularly sharpening and improving your business practice can be beneficial in an ever-changing market. On January 18th, the Plastic Surgery Studios sales team attended a workshop with world-renowned sales expert Jack Daly in Riverside, CA. Jack is one of the top salesmen and business owners in the world. He speaks worldwide helping businesses become more successful through implementing perceptive marketing techniques. Three unique strategies stood out the most:
Read MorePosted August 28, 2017
Content Marketing
Blogging can be an excellent way to build relationships with potential, current, and past clients. Blogs can drive traffic to your website and can open the line of communication between you and your readers. Your blog can be a home for additional material that doesn’t seem necessary on your website, like a hard sales pitch or educational material. Since your blog can play such an important role in the success of your website or business, having a solid foundation can give you significant results. These are 5 essential foundations that can improve your blogging.
Read MorePosted August 03, 2017
Content Marketing
Whether your business is large or small, 100 employees or just you, having a clear marketing concept outlined is essential for your success. In the age where information is just a click away, the problem most companies have when marketing themselves is standing out from the competition and the abundance of online information.
You can attract your target audience by differentiating your brand from others and becoming a trusted resource in your field. This can be achieved by creating valuable, relevant content designed to attract and acquire new customers.
Read MorePosted May 25, 2017
Local Search
Back in late 2014, Google officially announced that HTTPS would now be considered a ranking signal by their search algorithm. Since then, the internet as a whole has slowly and reluctantly begun transitioning away from the standard HTTP and onto the more secure application layer protocol.
If you haven’t started this transition yourself, it’s time to stop dragging your feet.
Read MorePosted May 22, 2017
Reputation Management
Receiving a public and highly negative review of your business right on your Google My Business Profile can be extremely frustrating. What is even more frustrating is when you know for a fact that person was never a patient of yours or you know they are blatantly lying or misleading people.
You may ask, “Is there anything I can do to get that false review removed?”
Google’s stance on removing reviews is very clear. Google will not allow any reviews that violate their “Guidelines & Standards.”
Read MorePosted April 30, 2017
Plastic Surgery Studios
The American Society for Aesthetic Plastic Surgery (ASAPS) is a prestigious organization of over 2,600 plastic surgeons from around the world. The Aesthetic Meeting 2017, held this weekend (April 27 through May 2), marks the 50th anniversary of this worldwide organization. Plastic Surgery Studios had the privilege of attending this meeting and every annual ASAPS meeting since we joined the community in 1997. With this being our 19th year in the industry, we are truly honored to be one of only three vendors included in ASAPS’s 50th anniversary yearbook, 50 Years of Aesthetics: A Lasting Legacy. Innovations for the Future.
Read MorePosted April 26, 2017
Industry News, Plastic Surgery Studios
(ASAPS) American Society of Plastic Surgeons – Aesthetic Meeting 2017
Read MorePosted April 26, 2017
Industry News, Plastic Surgery Studios
Plastic Surgery Studios is happy to have Peter Houtz, VP of Sales, speaking at the Aesthetic Meeting 2017 in San Diego.
Read MorePosted December 13, 2016
Pay Per Click
As an advertising agency in the plastic surgery industry, we see a lot of plastic surgeons making crucial mistakes when it comes to their pay-per-click advertising. Here’s a classic example:
Read MorePosted December 09, 2016
Social Media
Social media is where you can engage your potential patients, share your procedures and services, and spread awareness about your practice to members of your local community.
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