Posted May 12, 2022 in ASAPS Newsletter, Content Marketing
3 Minute Read: Brand authenticity is more than fancy words used by marketers. It is — at its core — a deep reflection of who you (and your practice or company) are at the deepest level and the unique way you deserve to be seen and understood by your current and potential clients/patients. There are
Posted April 19, 2022 in Email Marketing
4 Minute Read: If you are new to the marketing world or are looking to improve your traffic, you have many avenues to consider. And in today’s day and age, a vital one is using email marketing campaigns (email blasts, or e-blasts). We are all familiar with the concept of e-blasts — emails sent to
Posted April 13, 2022 in Uncategorized
2 Minute Read: Plastic Surgery Studios is excited to announce their in-person participation in the Aesthetic Meeting 2022 in San Diego, California. April 22 to 24San Diego Convention Center Register today to secure your place! The annual Aesthetic Meeting is always a highlight for our team here at Plastic Surgery Studios, and we value the
Posted April 04, 2022 in Google Ads, Pay Per Click
4 Minute Read: Approximately 5.4 billion Google searches are made every day (nearly 63,000 Google searches per second), and most people search at least one query/topic a day. With all of that potential traffic through the famous search engine, not optimizing your Google efforts may be a missed opportunity. Google is by far the most
Posted March 22, 2022 in SEO, Website Design
4 Minute Read: You worked hard on your website. Between writing content, choosing images and design elements, and physically building the site, creating a website is no easy task. However, nowadays, having a reliable site is one of the most expected and useful ways to market your company or practice. Because of the time and
Posted March 07, 2022 in ASAPS Newsletter
3 Minute Read: Your brand is more than what you do. It conveys who you are as a business, what you stand for, and what your potential patients or clients can expect when they ask for your services. There are many channels for practices to reach and communicate with their target audience, and right now,
Posted February 28, 2022 in Posting a Blog
7 Minute Read: Blogging can be one of the best and easiest ways to increase traffic to your site. Not only does blogging allow you to add more content to your website (and more in-depth content that may have a better chance of ranking on search engines), it also shows Google that you are willing
Posted January 25, 2022 in SEO Copywriting
5 Minute Read: As we enter 2022, now is a great time to review your marketing strategies. One area that is commonly overlooked is content creation. Even though content takes up prime real estate on your website, updating it is not always at the top of everyone’s priorities. However, having up-to-date content provides a better
Posted December 27, 2021 in Marketing, New Services
3 Minute Read: As the aesthetics industry has changed and adapted to our new times and interests, we, as digital marketers, have realized the need to adapt and branch out as well. This is why Plastic Surgery Studios is proud to announce a full line of brand new services to new and existing clients that
Posted November 29, 2021 in ASAPS Newsletter, Google Ads
Google Ads is one of the most popular online advertising platforms. Using conversion tracking to measure the success of your ads can help you learn which ad content is the most effective for meeting your practice goals.
Posted November 09, 2021 in Conversion
Not everyone who comes to your website will become a patient or customer. In fact, global web statistics show that very few site visitors convert to actual customers.
In this blog, we discuss website strategies that increase the number of site visitors who will contact your practice.
Posted October 21, 2021 in SEO, SEO Copywriting
Your website’s demonstration of expertise, authority, and trustworthiness (E-A-T) is imperative to its search visibility and traffic. Google first announced its focus on E-A-T in 2018, and it continues to be a main ranking factor today.