Posted January 23, 2023 in Marketing, SWOT Analysis
Dana Fox, Client Strategist 8 Minute Read: Last week, we talked about goal setting and planning for this year. We now turn to “How to Use a SWOT Analysis to Create your Marketing Strategy for 2023.” This week is focused on conducting your SWOT ANALYSIS to successfully build on your goals and your marketing strategy
Read MorePosted January 16, 2023 in Marketing, Marketing Trends
Dana Fox, Client Strategist 6 Minute Read: As we welcome 2023 and start making our yearly resolutions, what should we choose to focus on? Should we go on a diet, quit drinking, review last year’s revenue, and look at our appointment schedule for January? Or should we try something different? Common Concerns Among Practices as
Read MorePosted January 09, 2023 in Google Analytics 4, Google Updates
Bree Daily, Managing Editor 5 Minute Read: As marketers, we have all grown accustomed to not only checking Google Analytics daily but relying on the data provided to guide us and provide concrete information regarding how to proceed in an ever-changing online marketing landscape. For years, we have relied on Universal Analytics, Google’s previous analytics
Read MorePosted November 30, 2022 in The Aesthetic Society Newsletter
We recently contributed an article to The Aesthetic Society’s Fall 2022 newsletter regarding content enhancement opportunities. Read our full article in the Fall 2022 issue from The Aesthetic Society (page 61). The Challenge… As much as we all want our content to rank on page one of Google, accomplishing that feat is an entirely different
Read MorePosted November 17, 2022 in Marketing, Marketing Trends
Dana Fox, Client Strategist, and Bree Daily, Managing Editor 7 Minute Read: This is the last entry in our 5-part Marketing and Practice Growth series. But don’t worry! There will be much more to come now that inflation and politics have settled down to a fevered roar, and we can get back to your most
Read MorePosted October 17, 2022 in Marketing
Dana Fox, Client Strategist, and Bree Daily, Managing Editor 5 Minute Read: How should I structure my budget, and how should marketing be tracked? Today’s market is full of opportunities to get your practice known in the open; however, for many, determining the right pathways for marketing their business is as confusing as ever. If
Read MorePosted August 22, 2022 in Marketing, Marketing Trends
11 Minute Read: Since 2020, the zest to buy plastic surgery has not waned. But hold onto your seat! Before we jump into the tools you need to remain competitive as we look forward, we thought we’d return to the University of Michigan’s consumer sentiment surveys for a couple of additional thoughts on the economy.
Read MorePosted July 25, 2022 in Internet Marketing, Marketing
Dana Fox, Client Strategist, and Bree Daily, Managing Editor 7 Minute Read: Like you, we receive email sales pitches all the time, and today we received one from a company that supposedly helps internet marketing agencies “hit their new client numbers.” It was selling hardball sales strategies to get new clients, and after reading their
Read MorePosted June 27, 2022 in Internet Marketing, Marketing
Published by: Dana Fox, Director of Client Strategies, Bree Daily, Managing Editor and Strategist 7 Minute Read: At Plastic Surgery Studios, we’ve been talking with our clients from New York to Alaska, and their stories are the same from coast to coast. None of us had any idea how we would weather the Pandemic, and,
Read MorePosted June 15, 2022 in The Aesthetic Society Newsletter
We recently contributed an article to The Aesthetic Society’s Summer 2022 newsletter regarding what companies and marketers can expect in terms of privacy, cookies, and tracking conversions. Recently, we have seen a lot of changes regarding the above, and 2023 will be even more significant. Read our full article in the Summer 2022 issue from
Read MorePosted June 06, 2022 in Content Marketing, SEO Copywriting
5 Minute Read: There are certain elements that all great websites have: easy-to-follow navigation, a beautiful aesthetic design, good internal structure, web-friendliness, and, lastly, great content. Content can be found on every page of your website, and it serves several functions. However, written content is often overlooked and tossed to the side. When doing so,
Read MorePosted May 12, 2022 in ASAPS Newsletter, Content Marketing
3 Minute Read: Brand authenticity is more than fancy words used by marketers. It is — at its core — a deep reflection of who you (and your practice or company) are at the deepest level and the unique way you deserve to be seen and understood by your current and potential clients/patients. There are
Read More
