Posted November 09, 2021 in Conversion
Not everyone who comes to your website will become a patient or customer. In fact, global web statistics show that very few site visitors convert to actual customers.
In this blog, we discuss website strategies that increase the number of site visitors who will contact your practice.
Posted October 21, 2021 in SEO, SEO Copywriting
Your website’s demonstration of expertise, authority, and trustworthiness (E-A-T) is imperative to its search visibility and traffic. Google first announced its focus on E-A-T in 2018, and it continues to be a main ranking factor today.
Posted October 12, 2021 in ASPS Meeting, Trade Shows
Plastic Surgery The Meeting (PSTM) is an annual educational and networking conference organized by the American Society of Plastic Surgeons (ASPS). Plastic Surgery Studios has been attending this meeting for over 20 years, and we are excited to be attending it in person again this year.
Posted September 28, 2021 in ASAPS Newsletter, Responsive Search Ads
Google has become most people’s go-to search engine, and they have taken over as the primary platform for paid online advertising. Now, with the help of Google’s responsive search ads (RSAs), it’s easier than ever to have people find your ads and convert.
Posted September 10, 2021 in Page Experience, SEO
In this world of online competition, separating your website from the rest of the pack is essential to the success of your practice or company. The best way to do this is with solid SEO practices that allow your site to rank high on search engines like Google. Now, these practices include page experience.
Posted August 20, 2021 in ADA Accessibility, Social Media
Social media marketing is essential for plastic surgery and aesthetic practices to reach existing and potential patients. But if you’re not taking steps to make your social media accessible, you may be missing out on connecting with a large portion of your target audience.
Posted August 06, 2021 in Indexability, SEO
If your web pages are struggling to rank on Google and other search engines, you may have an issue with your site’s indexability. Without properly indexed web pages, there is no chance for your content to show on search engines.
Posted July 19, 2021 in Website Hosting
Plastic Surgery Studios is committed to maintaining the highest quality websites, from hosting and performance monitoring to SSL, contact forms, plugins, and more.
Posted July 09, 2021 in ADA Accessibility
If you have or want to create a website for your practice or company, it should be made as accessible as possible for the millions of disabled internet users that could visit your site.
At Plastic Surgery Studios, we develop our websites with the ADA and Web Content Accessibility Guidelines (WCAG) in mind and offer services to improve your site’s accessibility.
Posted June 15, 2021 in Website Design
Your website’s design is more than what meets the eye. For a site to function properly, be optimized for SEO, and hold your audience’s attention, its design must consider factors that extend far past the look of the pages.
Posted May 17, 2021 in SEO Copywriting
With digital marketing, your website’s written content is where you convey your messages to your target audience. By understanding your various customer personas, you can more effectively speak to their needs and increase your conversion rates.
Posted May 03, 2021 in Search Engine Optimization, SEO Copywriting
Writing quality website content will help your web page show up on Google, establish your company’s credibility, and convert your readers into customers. However, crafting relevant, compelling content can be challenging for many, especially when you’re also running a business.
Our expert SEO copywriters create high-quality web content to reach your target audience and improve your rankings.