Posted June 24, 2026
Marketing
Artificial intelligence is changing the way patients search for information about procedures and providers. Instead of typing a few keywords into Google, many people now ask complete questions through tools
Read MorePosted June 11, 2026
Industry News
On Friday, May 15, 2026, at The Aesthetic MEET 2026 in Boston, The Aesthetic Society posthumously presented the Michael J. Powers Distinguished Exhibitor Award to Michael J. Powers, founder and
Read MorePosted June 11, 2026
AI, SEO strategy
When used strategically and paired with human expertise, artificial intelligence (AI) can play a valuable role in developing an effective SEO strategy. This blog discusses how AI can support high-quality
Read MorePosted May 26, 2026
SEO strategy
This blog discusses how an optimized website design helps to improve your rankings on Google and other search engines, what features Google monitors to establish your ranking, and how an
Read MorePosted May 19, 2026
Website Compliance
Your website is more than a digital brochure. It collects information, uses tracking technologies, integrates with third-party tools, and interacts with visitors in ways that require transparency and accessibility. Because
Read MorePosted April 30, 2026
Website Design
This blog discusses a key aspect of website design—user experience (UX)—compares it to user interface (UI) design, and highlights the importance of professional website design in establishing a strong plastic
Read MorePosted October 07, 2025
Plastic Surgery Studios
Google’s recent overhaul has brought users a new feature: AI Overviews (AIOs). You’ve probably seen these AI snippets at the top of the search page when you type in a
Read MorePosted October 06, 2025
Marketing
As the world of digital marketing becomes more competitive, it’s more important than ever to diversify your web presence. Digital PR is another valuable tool in your marketing arsenal that
Read MorePosted May 06, 2025
AI
As convenient as it may be for users, Google’s generative AI is affecting plastic surgeons’ organic traffic, as users are now encouraged to read AI-generated snippets rather than visit external
Read MorePosted April 30, 2025
AI, Social Media
Artificial intelligence (AI) is transforming social media marketing from a time-consuming chore into a smart, streamlined, data-driven powerhouse. With AI-powered tools that automate tasks like content creation, audience targeting, and
Read MorePosted April 15, 2025
SEO strategy
The results are in: Backlinks are ranked as one of the top three most important factors that determine your website’s standing on search engine results pages (SERPs). When another website
Read MorePosted March 26, 2025
Plastic Surgery Studios
Social media is essential for plastic surgeons looking to attract patients and grow their practice. Unlike traditional marketing methods, social media enables direct interaction, real-time engagement, and visually-driven storytelling—key factors
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