March 5th, 2014
We are excited to reveal our new Case Study Photo Gallery! Featuring patient before and photos has never easier, faster, or better looking.
The Plastic Surgery Studios Case Study Photo Gallery revolutionizes the way practices are able to upload before and after photos by dynamically pairing the two together without the need for any photo editing. Include a completely unique case study for every patient tailored to your exacting needs.
Key Features of the Case Study Photo Gallery
- Automatically Pairs Before & After Photos
- 100% Responsive Ready
- Mobile Friendly
- Dynamic feature image presentation
Frequently Asked Questions
I already have a gallery. Do I need a case study gallery?
The Case Study Gallery is a great way to showcase your best photos along with a detailed case description. The case study gallery is an easy and effective way of uploading images. The dynamic range of the gallery allows for easy pairing of images that won’t require someone else to edit and add photos for you. Showcasing your best photos has never looked so good.
Is the Case Study Gallery search engine friendly?
Case studies allow you to share your patient summaries and create a content-rich page with images that will index very well. Showcasing several case studies on one page — especially by continually adding more cases — will appeal to Google’s desire for hyper-fresh content.
Can I upload my pictures myself or do I need to send them to you?
You can absolutely upload photos all by yourself, and it’s easy too! You can even upload before images separate from after photos and the Case Study Gallery will pair them for you.
Is the Case Study Gallery mobile and responsive friendly?
Yes and yes! Our gallery looks amazing on mobile devices and responds will to changes in screen resolution making it the best gallery to use on all devices.
How much does it cost?
The cost of your gallery will depend on implementation and the number of photos you wish for us to add for you. We are happy to discuss how our Case Study gallery can help your website. Feel free to contact us to discuss this further.
Can I add the Case Study Gallery to my existing site?
The Case Study Gallery is universal and will work for all websites including those running a CMS like WordPress.
Any suggestions on how to get my pictures looking the best?
- Invest in a great camera that allows you to maintain the same degree of zoom & flash position. People like viewing crystal clear photos.
- Try moving the patient away from a background you want to de-emphasize.
- Use a string or mark the floor to maintain consistent distance.
- Angle the flash away so that you are not directly shining an unbalanced light onto the subject.
March 3rd, 2014
Internet marketing is always changing, and as marketers it’s our responsibility to develop new strategies to stay ahead of the game. While doing so, our marketing team discovered a transition taking place: Internet marketing has already begun to align with and resemble more traditional marketing.
As a result of this paradigm shift, the biggest question we now face on a daily basis is, “What’s the difference between SEO and Marketing?”
SEO has long been considered synonymous with Internet marketing, when in fact it is only one component of a slice of the overall marketing pie. Five years ago there wasn’t a need for anything else. Optimizing a page properly and targeting the right keywords was all that mattered. Marketers were able to get away with simply focusing on SEO mechanics to achieve business objectives, but that is no longer the case.
Google has already changed the way they look at sites when considering rankings. Stuffing page titles with a dozen cities or mentioning your business next to the same keyword twelve times on a page actually doesn’t help – it hurts you. Content needs to read naturally and have a purpose. Users need to find value and be convinced to go out of their way to influence others to share your content.
The differences between SEO and marketing should already be coming into focus.
The SEO Approach
SEO focuses on keyword research and on-page optimization of existing content. In other words, SEO is all about what the search engines want. The hope is that your tweaks outperform the same tweaks someone else is able to make. That’s really crucial to understand: when done right, SEO is the same for everyone. All SEO can truly do is improve visibility, but just because someone can find a website doesn’t give them a reason to visit.
Once optimized, the next step is to go out and find linking opportunities. Links are still an incredibly important part of Google’s ranking process. SEOers need to find other websites to link to their content. While this does help, and rankings will hopefully improve over time, it doesn’t always align with accomplishing business objectives, and it’s incredibly risky if one day Google randomly decides to penalize you for your tactics.
SEO Summary – What Search Engines Want
The Marketing Approach
Marketing is a broader, more holistic approach all about understanding and controlling how the various factors influencing visitors, search engines, and content are interconnected. Marketing begins by identifying who the target is and what channels those people use to discover new products and services. Marketing is about people.
As marketers, we seek to understand who and what influences the target market. We then create content that will appeal to that audience and their influencers. The goal of properly marketing a site and its content is to get visitors to automatically build links for you by taking what they find and feeling a natural compulsion to share with others via social media, email, and their own sites.
Marketing is, by nature, designed to accomplish business objectives. When looking at how we market a particular service, we look first at how we are going to measure a return on investment for that client. We ask ourselves questions like, “What does success look like?” We then design the content around that goal.
Marketing Summary – What People Want
Identify the target market, their influencers, and how they find and share information
Create content that will appeal to the target
Improve brand awareness, positioning
Focus on return on investment
|Relies on Google
|Builds Brand Awareness
||Return on Investments
Which Approach is Right for You?
When deciding which approach is best for you, your business, and your website, consider the future. SEO is a short-term strategy, whereas marketing is inherently about projecting out the long term. Do you want to rank first in Google? That’s an admirable goal, but what if you could improve the bottom line, improve brand awareness, change the minds of your consumers, and as a result of making fantastic content you get rewarded with the rankings you desire?
Knowing the skill sets and talents of your marketing team are important. SEO is procedural and can be done by individuals. The costs of SEO are very low. Marketing takes a team of members with diverse talents and the resources necessary to obtain your objective.
February 24th, 2014
Contact forms are a fantastic way for a practice or business to deliver better customer service. The easy-to-use interface of simply typing information in right on a website removes the extra step of having to open an email service or pick up the phone and call during business hours.
Contact forms also make it easier for you to get valuable information about your visitors, transform your traffic into qualified leads, and hopefully increase the amount of business you receive.
How can you be sure that you’re taking full advantage of this fantastic opportunity to truly measure your return on investment? Follow these simple do’s and don’ts of contact forms.
Make Your Contact Form Accessible
Put your contact form in a visible, accessible location. Place it close to the top of the page or at least above the fold. Make sure you have a contact form on every page that’s meant to increase business.
Track Every Conversion
Google Analytics can easily track when a submission is made. Knowing which pages are converting and which aren’t is a great way to shore up those weaknesses in your content.
Utilize ‘Thank You’ Pages
Instead of a simple, “Your form has been accepted,” why not include before and after photos for the procedure they were looking at, or direct them to an area of your site that will better prepare them for when you make contact.
Keep Mobile in Mind
More visitors than ever are using mobile devices when searching. Most of our clients with mobile-friendly sites see at least 40 to 50 percent of their traffic from mobile devices. Be sure your forms are usable on all devices.
Ask for Too Much Information
I have to chuckle at some of the contact forms I’ve seen over the years. I’ve seen everything from Skype usernames being a mandatory field to contact forms with over fifty fields. You know what information you need to take the next step: name, email, and maybe a phone number. Why scare people off when you can easily get the other information later?
Hide Your Contact Form
Very few visitors will scroll to the bottom of a page to find a tiny little contact form. Even fewer will change pages to hunt for a way to make contact. Studies we’ve conducted show that up to 70 percent of all traffic will leave your site when forced to change pages. That’s 7 out of 10 potential leads immediately lost if you force visitors to convert only on a ‘contact us’ page.
Make Phone Numbers Mandatory
People are naturally private, and a phone number is considered much more permanent and personal than an email address. It’s easy to filter spam email, but when the wrong people get your number it’s a nightmare. Ease them into the process, and get a phone number after the initial contact via email.
Use Annoying Validation
Cutting back on spam is important, but no one likes annoying captchas and verification images. Handle all of that on the server side and remove the friction and frustration associated with having to guess what those scribbled letters mean.
Remember, you’re looking for that initial contact. The first few touchpoints are crucial, and contact forms should be working for your business – not against it!
September 4th, 2013
Joseph Albert Powers, M.D., 94, of Rancho Cucamonga, CA, died in his home surrounded by his loving family on Saturday, August 31, 2013. Dr. Powers was born in 1919 in Philadelphia, Pennsylvania to Irish immigrants James and Sarah Julie Powers and was the eighth of nine brothers and sisters. His mother died when he was six, and his sixteen-year-old sister Marion mothered him as he was growing up, and he helped her with the grocery shopping and cooking.
Growing up in Philadelphia, he worked many different jobs, including being a shoe shine boy, a cutter at a children’s clothing factory, working the soda fountain and making deliveries at Tabby’s Drugstore, and working at the local hardware store. He also worked as a golf caddy, where he developed his lifelong love of golf.
He was the only one in his family who was able to put himself through college. He attended two chiropractic schools, one in Philadelphia and the other in Chicago, Illinois, where he received his doctorate degree in chiropractic medicine. He then went on to study pre med at Loyola University in Chicago. It was during this time that he met the love of his life, Geraldine (Jerri). Upon completing his studies at Loyola, he joined the United States Navy and was sent to the U.S. Naval Hospital in San Diego, California. He and Jerri were married in San Diego on March 2, 1945. At the end of WWII, they moved back to Chicago, where he attended medical school at Loyola University and received his doctorate degree in medicine in 1949. He attended his internship at Loretto Hospital in Chicago and his residency at Hines Veterans Hospital in Maywood. He then attended three years of residency in general surgery, followed by 2 additional years of training in thoracic surgery. During these years, his first two sons were born, Scott Joseph and Gregory Joseph. He then took a position as a general surgeon at Norton Air Force Base in San Bernardino, where he performed many interesting surgical procedures and also taught surgical residents. During this time, his third son, Thomas Joseph, was born. Falling in love with the mountains and oceans, they decided to make Rancho Cucamonga their home. His fourth son, Michael Joseph was born shortly thereafter.
In addition to his medical practice, Dr. Powers owned several other businesses, including Mobile Med, Plastic Surgery Studios, Mesa Court Apartments, Woodlawn Apartments, Foothill Car Wash, Ford Lunch in Ontario, and Ontario Respiratory Center.
Dr. Powers was board certified in general surgery and practiced thoracic surgery at several hospitals throughout the Inland Empire, including San Antonio Hospital, Pomona Valley Medical Center, and Doctor’s Hospital Montclair. He was the first surgeon to use a laser at San Antonio Hospital. He was a member of the American Medical Association and the California Medical Association. He was also the Vice President of the Ontario Chamber of Commerce, Chair of the Red Cross, and Medical Director of the Hypnotic Society, and he volunteered his medical services with the Flying Samaritans and Catholic charities. Dr. Powers practiced medicine for 36 years from 1957 until he retired from medicine in 1993. He was devoted to and loved his patients, who loved him in return. His office door was always open, and he never refused treatment to any patient.
One of his favorite hobbies was playing golf, and he could often be found playing at the practice hole at Red Hill Country Club (RHCC) or taking a nap in his golf cart. He was very proud of making a “Hole-in-One” at the fourth hole! In 2012, he was honored as being the oldest and second longest member of RHCC, and he enjoyed his lunches there, where he favored the clam chowder and shrimp cocktail. For many years he brought so much joy to his grandchildren and hundreds of other children playing Santa Claus at RHCC’s annual Christmas parties.
Dr. Powers was a devoted and loving husband, father, grandfather, and uncle. He enjoyed spending time with his family on the water at Lake Havasu and Lake Powell, snow skiing at Mammoth Mountain, and vacationing in Hawaii. He always taught his children to love God, believe in themselves, and show love and compassion to others. He was known for his wonderful sense of humor and clever Irish wit, as well as his generosity and love of family. He found joy in teaching his children and grandchildren inspirational poems and proverbs, such as “Upon the sands of hesitation…,” “Good, better, best…,” and “A new dawn, a new day…” Dr. Powers loved life and he loved people. He also loved music and sang “The Goodnight Song” every night to his children, who have carried on this tradition to theirs. He is greatly missed and will be forever in our hearts.
Dr. Powers was preceded in death by his father, James Powers; his mother, Sarah Julie Powers; his brothers James, Edward, George, Richard, Thomas, and David; his sisters Marion Gosson and Rita Hall; and three children.
He is survived by Geraldine (Jerri), his wife of 68 years; his 4 sons, Scott Joseph (wife Debby), Greg Joseph (wife Patty), Thomas Joseph (wife Denise), and Michael Joseph (wife Anna); his 10 grandchildren, David Scott Powers, Matthew Scott Powers, Sarah Deborah Powers, Denice Michelle Castillo, Stephanie Marie Callister, Kristina Debra Powers, Katherine (Katie) Marie Powers, Kimberly Ann Powers, Joseph Michael Powers, and Jacob Michael Powers; 11 great grandchildren Audrey Jean Powers, Alana Jo Powers, Reagan Mariah Powers, Paxton Matthew Powers, Gavin Matthew Powers, Jeremiah John Powers, Mattix Raymond Powers, Trevor Ryan Castillo, Cooper Gregory Castillo, Thomas Gregory Callister, Claire Marie Callister; and many nieces and nephews.
A funeral Mass will be held at 9:00 am on Friday, September 6, 2013 at St. Peter and St. Paul Catholic Church in Alta Loma, California with Reverend Cyriacus Ogu officiating, and the Rite of Committal will be held at 10:30 am at Bellevue Memorial Park.
In lieu of flowers, the family requests that donations be made in memory of Joseph A. Powers, M.D. with either the “In His Hands Ministry” in care of St. Joseph’s Catholic Church, attention Joanne, 877 N. Campus Avenue, Upland, CA 91786; or the VNA & Hospice of Southern California, 150 West First Street, Suite 270, Claremont, CA 91711-4750.
February 26th, 2013
Earlier this month Real Self’s MediBeauty Today explored the question, “Should cosmetic surgeons post their prices online?” The post dove into the opinions of three doctors who had three very different opinions of the topic. One felt that listing pricing on the site helped qualify patients, while another other argued that prices should not be the reason a patient selects a doctor (and rather be based off of the perceived value of what that doctor could do for a patient). The third doctor expressed that because no two patients are alike, ultimately a realistic price cannot be provided. But it didn’t really answer the question posed: Should a surgeon post his or her prices online?
Patients Want It
Even though the doctors in the Real Self article didn’t see eye to eye on whether or not prices should be posted online, it was clear that price would ultimately influence whether or not a patient would book a procedure with a doctor, regardless of if it was posted or not. In our plastic surgery website study, cost was the second most sought-after piece of information patients wanted following before and after photos. If you do a search in Google for nearly any procedure your practice offers, cost will most likely be the second, most popular search in Google’s suggested queries. Finally, if you look at the Google trends for the top five most popular cosmetic surgery procedures worldwide (liposuction, breast augmentation, eyelid surgery, tummy tuck, and rhinoplasty), you’ll see a growing trend in users searching for cost.
As more patients look to empower themselves with the aid of the Internet, they look for more information to help make educated decisions about treatments and procedures they are considering. But if you’re a doctor who doesn’t want to disclose prices…What can you do?
Give A Little
Even if you don’t disclose your full price list you can begin the dialogue on your website by meeting at least some of your patients’ needs by providing some of the information they may need to know as it pertains to price.
General Cost Guidelines
Beverly Hills plastic surgeon Stuart A. Linder, MD, FACS uses this technique on his website. Recognizing that more patients were interested in cost, we worked to include information about what patients can expect to pay for when it comes to surgery. On his breast augmentation page he explains that a surgeon’s fees, operating room fees, implant fee, and anesthesia fees will all influence cost. Additionally on his site, he explains that silicone implants cost more than saline and that breast revision surgeries typically cost more than initial breast augmentations. While the doctor never discloses price to his patients on his procedure page, he does give patients a better understanding of what they can expect to pay for if they decide to have surgery performed by him.
If you’re willing to give up a little bit more cost information on your site, listing the average cost of a procedure may be the way to go. This will give patients a ballpark idea of what the cost will be if they decide to choose you as their doctor, and help them decide if your procedure price range is within their budget. As noted in the Real Self article, this will help pre-qualify some of your patients and weed out the ones that wouldn’t be willing to pay your fees. The average-cost approach can be combined with general cost guidelines, which can explain the particular factors that cause prices to fluctuate. This will help a patient understand why the cost of his or her desired procedure is much higher.
If You Aren’t, Someone Else Is
Ultimately whether you provide your price or not, the searching public who really wants to find it will do so one way or another. Sites like RealSelf.com provide average costs as part of their “Worth It Ratings” and better yet each user who reviews the procedure can say where they are and how much they paid for their procedure.
Additional associations give average cost with their annual reporting. Portals like our very own iEnhance.com offer average costs on procedure pages. General health websites, such as Discovery Health and WebMD, also feature pricing information for patients looking into the matter.
The choice on whether or not you want to display procedure pricing information on your website is yours and yours alone. Still, it’s important to recognize that more patients are looking for details on cost; and if you choose not to answer their query, another surgeon eventually will.
Our best advice is give them some type of cost-related information, even if it’s just a general idea of what the procedure costs on average. This may satisfy the prospective patient for the time-being, and hopefully encourage them to contact you. Giving out general, yet pertinent, cost information also helps you attract traffic for queries related to cost, which is rare due to the fact that most practitioners refuse to disclose this data on their websites.