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ASAPS – Aesthetic Meeting 2017

Posted April 26, 2017 in Plastic Surgery Studios, Trade Shows

The Aesthetic Meeting 2017 is almost here! Our Plastic Surgery Studios team is getting ready and are excited to be attending the American Society for Aesthetic Plastic Surgery (ASAPS) meeting in San Diego on April 29-May 1. Visit our Booth 637 for a free website evaluation! We look forward to seeing you there.

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The Aesthetic Meeting 2017 Sessions

Posted April 26, 2017 in Plastic Surgery Studios, Trade Shows

Plastic Surgery Studios is happy to have Peter Houtz, VP of Sales, speaking at the Aesthetic Meeting 2017 in San Diego.

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Save Money & Avoid Frustration with PPC Keyword Research

Posted December 13, 2016 in PPC

As an advertising agency in the Plastic Surgery industry, we see a lot of Plastic Surgeons making crucial mistakes when it comes to their pay-per-click advertising. Here’s a classic example: The Plastic Surgery PPC Fallacy You decide it’s finally time to jump into the paid advertising arena to generate some leads. You choose which procedure […]

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Why Social Media is Important for Your Practice

Posted December 09, 2016 in Social Media

Social Media has become a way of life for Americans. Studies show that 78 percent of U.S. Americans have a social media profile, and nearly 20% of all our time spent online is on social media platforms. The bottom line? Our customers and patients are on social media. Social Media is where you can engage […]

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Everything You Need to Know About the Google Possum Update

Posted November 01, 2016 in Local Search

You may or may not have heard about Google’s latest algorithm update, “Possum.” Possum is the largest update to the local search algorithm since the Pigeon update of 2014. What Is the Possum Update? “Possum” is a massive update to the local search algorithm and introduces filtered business results for businesses operating within “clusters.” Right […]

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Understanding How Google Possum Filters Results

Posted October 27, 2016 in Local Search

Google’s latest local algorithm update continues the journey toward merging local and organic ranking signals. Google is now applying filters to businesses that are physically located closest to the searcher, and Google is also optimizing the local result data and content better than ever. What kind of filters? Let’s look at this example: Google Possum’s […]

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Unique Content Isn’t Really Unique Anymore

Posted October 26, 2016 in Content Marketing

You’ve probably heard this “silver bullet strategy” from just about every Internet Marketing Agency that has come your way: “You need UNIQUE CONTENT!” That is completely true. Your content shouldn’t be cut and pasted from someone else’s website and it shouldn’t be stock content copied from society brochures. However, most of you probably have unique […]

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PSS at The Meeting 2016 in Los Angeles

Posted September 27, 2016 in Plastic Surgery Studios, Trade Shows

Plastic Surgery Studios had the pleasure of attending the American Society of Plastic Surgeons (ASPS) Plastic Surgery the Meeting 2016 in Los Angeles this weekend. Once again we had the opportunity to meet with our fantastic clients (existing and new) to discuss the latest changes coming to Internet Marketing this year. We look forward to another great […]

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Implementing a Local Reviews Strategy

Posted October 21, 2015 in Internet Marketing, Local Search

The emphasis placed upon reviews in our consumer driven market is unquestionable. Reviews have been and will remain one of the easiest and most effective ways of getting more business online. If you have dozens of glowing reviews and a 5 star rating in your Google Business Listing then congratulations, you can stop reading now and take […]

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Updates to Google Local for Small Business

Posted August 26, 2015 in Internet Marketing, Local Search

Several changes have been made to the ways Google serves up local search information to its users. The Local Stack You may have heard of its predecessor, the “Local 6 Pack.” Well, the “6 Pack” is out and a much leaner, more efficient system for showcasing local businesses has taken its place: The Local Stack. […]

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