September 18th, 2014 by Susan Bergreen
Take advantage of social media management systems, such as Hootsuite™ and Tweetdeck by Twitter. Both Hootsuite™ and Tweetdeck allow you to schedule posts ahead of time much like Facebook does.
You can decide the exact minute that your post or Tweet is sent out to your followers!
Hootsuite™ allows you to manage multiple social media accounts and various pages inside the account. Currently, you can manage Twitter, Facebook, Google+ pages, LinkedIn, Foursquare, Myspace, WordPress blogs, Vimeo, and more. You can view streams from multiple networks, post updates, and reply directly.
Tweetdeck does not offer multiple platforms like Hootsuite™ does. Tweetdeck is strictly for Twitter but still offers the convenience of scheduling.
Don’t be a social media wallflower! Get involved with others and join in on their conversations. Engaging with others will make them feel comfortable engaging with you. Think of it as a form of networking. You can easily interact with others by commenting on a post, re-tweeting, or ‘Liking’ pages, photos, and videos. Keep it positive and encouraging when interacting with others.
What are the hot topics? What are people talking about? Keep up to date on what is being discussed, and work your way into the topic of conversation.
Enhance your SEO (Search Engine Optimization), and start adding labels to pictures, posts, and videos. Make sure to label them correctly! Labels will direct users that are searching for exact or similar content. The more labels you use, the more times a users will be directed to your content.
No one wants to read posts from Boring Boris! Make sure your content is interesting, smart, and to the point. Find a good spin on something that is trending, and send it out into the web. Don’t use words or phrases that are too advanced, but don’t ‘dumb it down’ either. The key is to think of yourself as having a conversation with your users.
Keep a professional look by using the same image for all platforms. It will make it easier for people to find you. In order to be recognizable, you want to use the same image or logo on all your social media platforms.