Updates to Google Local for Small Business

August 26th, 2015 by Doug

Several changes have been made to the ways Google serves up local search information to its users.

The Local Stack

You may have heard of its predecessor, the “Local 6 Pack.” Well, the “6 Pack” is out and a much leaner, more efficient system for showcasing local businesses has taken its place: The Local Stack.

Google Local Stack

The Local Stack now showcases only THREE (3) businesses on the front page of Google, meaning that local optimization is now more important than ever. Ask yourself the following questions:

  1. Is your practice branded consistently across every local listing? Every character and letter counts, and they should be 100% identical.
  2. Do you have a consistent address and phone number on every listing? These too should be 100% identical across every listing.
  3. Have you created local business listings with all of the major aggregators? These are companies like Infogroup, Neustar, and Acxiom.

Need help with your local business optimization? Drop us a line.

Local [Home] Service Ads

Possibly the biggest change to the front page of Google in several years are the Local Service Ads currently being tested in the San Francisco market. These local ads will feature three pre-qualified home service professionals in your area. Users can select up to three of them and request to receive a quote.

What does this mean for Plastic Surgery? Honestly, nothing yet. There will be people running around capitalizing on the news of these local ads, and perhaps even getting you to sign up with them to be the first in your area to run local service ads. Do not fall for this hype just yet.

Google Home Service Ads

Local Service ads are currently — as the name suggests — for HOME service professionals like plumbers, electricians, and repairs. In the future, perhaps even the near future, these types of ads may come to the medical industry.

Local Service Ads

If Google Home Service Ads do come to the medical industry, they might include similar background checks to ensure you are properly licensed, board-certified, and that you are what you claim to be in your ads.

One of the key features of these ads is how they present your contact information as well as your reviews. You should always be working to earn better reviews from your patients and customers. After all, who would you choose when presented with three choices? We would all naturally gravitate toward the one with the highest review score and the most reviews.

What Does All of This Mean for the Front Page of Google?

Every update moves us closer and closer to Google itself becoming the ultimate resource for its users. If Google can guide its users to contact you directly, and make money in the process, then that is what’s best for Google.

A typical front page of Google will now offer Adwords results, Service Ads, the Local Stack, and Organic links. Adding more real estate to the front page also means the organic search results are being pushed down further, thus being less visible and likely to be clicked on. This also means that there will be less space for organic listings. Ensuring your marketing reaches beyond the borders of just your website can not be overemphasized.

Be proactive and take the necessary steps to ensure your practice is visible to potential patients and customers searching for your services online.

Join us at The Aesthetic Meeting 2015 in Montreal!

April 7th, 2015 by Doug

Local Listing Optimization

Leaders in Digital Marketing

Visit us at Booth #1211

Since 1999, we have been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and medical professionals worldwide. Our team of knowledgeable and experienced specialists is dedicated to growing your practice by designing dynamic websites, writing unique and engaging content, and implementing effective marketing strategies.


FREE
 Website Optimization

We’re giving away a completely FREE Website Optimization to all members who visit our Booth (#1211) May 16-18.

    • Page Titles
    • Crawler/Bot Accessibility
    • XML Sitemap
    • Google Analytics Setup
    • Review for compliance with Google’s best practices
Simply show this blog post to one of our representatives at Booth #1211 or pre-register and visit us at The ASAPS 2015 Meeting in Montreal!

 

We look forward to meeting with you to discuss how we can exceed your expectations for digital marketing this year.

Can Your Patients Find You Online?

February 18th, 2015 by Doug

Local Listing Optimization
Can Your Patients Find You Online?

Maintaining accurate and consistent business data across all of your local listings is a crucial component of your online marketing success. Have you ever wondered why some practices soar to the top of search engines, or a newcomer seems to edge out everyone else in the map or local results? Accurate, consistent, and complete data sent to all of the proper listings is the key!

What are local listings?

A local business listing is an online profile that contains your business name, address, phone number, and other details such as your specialty. Examples of local listings include: Google My Business, Yelp, and Bing Places.

To qualify for a business listing you must meet each of the following requirements:

  1. Have a business name or DBA
  2. Have a local phone number that matches the city where you are located (not a shared phone number, toll-free number, or call tracking number)
  3. Have a dedicated physical street address (not a shared address, PO box, or virtual office)

Local Listing Hurdles

Practices, especially those established for many years, face many challenges in the local listing space.

  • Duplicate listings
  • Incorrect or inaccurate information across listings
  • Incomplete or subpar profiles

Any number of these issues will hinder ability to appear to potential patients searching for your services online.

Plastic Surgery Studios Can Manage Your Listings

Our team of dedicated Local Optimization Experts meticulously evaluates every opportunity for improving your local search presence. Here are just a few of the benefits of working with us to achieve success:

  • Submission to Major Data Aggregators
  • Submission to Top Tier & Second Tier Listings
  • Complete & Verified Profiles
  • Identification and closure of all duplicate listings
  • We correct and reverify all inaccurate, incorrect, or insufficient listings
  • Results you can actually see

Isn’t it time your patients were able to find you online? Speak with one of our Local Optimization Experts today!

 

Celebrating 15 Years

February 5th, 2015 by Amelia Shores

PSSAs we begin our 16th year in business, we at Plastic Surgery Studios would like to take some time to reflect on our past and celebrate all that we’ve accomplished over the years.

Our company has always been family-owned and operated, and we emphasize a sense of community and family with our employees. From holiday lunches to going bowling and to sporting events together, our staff at Plastic Surgery Studios enjoys spending time together and building strong, positive relationships.

MedAve.PSSPlastic Surgery Studios began in 1999 as a company originally called Med Avenue, which was founded by our CEO and President, Michael J. Powers, and his brother Greg Powers in Ontario, California. MedAve.com was a directory website that listed physicians and dentists throughout the United States on one site to help people find a specialist in their own area. The site became a social networking and community site for prospective patients to find helpful information and reviews, connect with previous patients, and gain moral support. Med Avenue also helped doctors with lead generation before Google Search became widely used, and doctors could pay for an upgraded listing if they so desired.

PSS.ASPS2008In 2001, the company acquired the domain names plasticsurgery.com, cosmeticsurgery.com, and ienhance.com and another office in Salt Lake City, Utah. These websites expanded to include procedural information, before and after photos, the latest plastic surgery developments and trends, and financing information as well as forums and local plastic surgeon searches.

In addition to these new company websites, Plastic Surgery Studios began doing website design and search engine marketing (SEM) to help individual doctors and practices improve the visibility of their sites and generate leads. Our Internet marketing business took off, and we consolidated into one office at our current location in Rancho Cucamonga, California. We now offer innovative website design and marketing services to accomplish our customers’ objectives.

PSS.Marketing StrategiesA lot has changed in the 15 years we’ve been in business, and it’s been interesting to be a part of the Internet evolution and adapting with it. From AOL as the leading Internet provider in 1999 to Google’s current advanced search engine algorithms, not to mention the evolution of HTML code, we have learned a lot over the years and understand how to employ the most effective Internet marketing strategies.

Going into our 16th year of business, we are excited for all that is to come and look forward to helping many others achieve their Internet marketing goals.
If you’re interested in expanding your business, feel free to call 888.525.6360 or fill out our online contact form today!

Does My Website Need To Be Google Mobile-friendly?

January 29th, 2015 by Doug

Google has officially begun rolling out the recently announced “Mobile-friendly” label for their mobile search result pages. What does this mean for website owners? Essentially, Google is giving recognition (and possible preferential treatment) to websites earning Mobile-friendly status.

Google Mobile-friendly search

What Is Required For Google’s Mobile-friendly label?

A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

You can use Google’s Mobile-friendly Test to see if your website is mobile-friendly.

What Happens If I’m Not Mobile-friendly?

Right now? Nothing. Google already penalized websites with a bad mobile experience back in June of 2013. The new Mobile-friendly label is simply a boost to qualifying sites and not a penalty. If you consider missing out on the boost to your rankings a passive penalty, then yes you will indirectly be penalized for not having a Mobile-friendly website.

How Long Do I Have To Become Mobile-friendly?

You don’t need to panic. You don’t need to call up your marketing company or webmaster before you have your first cup of coffee. Take a deep breath! You still have time to make all of the necessary updates. The real impact of Google’s Mobile-friendly label will not be apparent for at least a few months.

Can Plastic Surgery Studios Make My Website Mobile-friendly?

Yes! Our team of talented designers can update your existing website or create an entirely new mobile-friendly design that meets both your business’ needs AND Google’s Mobile-friendly requirements. Contact us today and one of our experienced website design specialists will be happy to assist you.

How Long Should My Content Be?

November 13th, 2014 by Amelia Shores

Good content is essential for bringing traffic to your site and generating leads, but people often wonder how long the content on their blogs or procedure pages should be. Some are concerned about reaching a minimum word count, and others go into lengthy detail about every aspect of their topic. In reality, it’s the quality of the words on your page that matter, not the quantity — content length doesn’t really matter.

Quality Content: Short and Sweet

Quality content is informative and relevant yet concise, which keeps readers intrigued and makes them more likely to become leads. Answer common questions or discuss a popular topic, but don’t go into elaborate details or use too much medical jargon. Additionally, don’t add extra “fluff” or stuff keywords just to have more content — this will only confuse or bore your readers. Bullet points and other formatting options are also great for making your content easy to navigate through, especially if you have a lot of essential content to include. If you give your readers the answers they are looking for in a direct, easy-to-read way, you will have a higher chance of converting them into a lead when you combine your content with good conversion practices. To maintain quality content, aim to keep your posts short and sweet, just like this one.

If you would like help with creating high-quality content and achieving your marketing goals, feel free to contact us today.

The Benefits of Using WordPress

October 27th, 2014 by Trevor Walker

Around since 2003, WordPress is a popular choice for managing websites and blogs and is used by more than 22 percent of the top 10 million websites. While there is a wide range of programs used for creating and maintaining websites today, Plastic Surgery Studios finds the WordPress framework to be the most efficient, flexible, and cost effective framework available for our customers. In fact, we build the majority of our clients’ websites on the WordPress framework. Below are just a few of the benefits of using the WordPress framework for your website and/or blog:

Easy to Use

WordPress is easy to use because it allows you to add anything from blogs and images to full-on web pages in just a few minutes. Compared to similar managing programs, WordPress is quick and easy for making updates to your site.

Flexible

WordPress allows you to update your site by posting blogs, adding procedure pages, publishing before & after photos, adding testimonials, etc. Almost anything you want to add to or update on your site is achievable using WordPress.

Search Engine Optimized

Because the coding that makes up WordPress is very simple, search engines like Google can easily index the content on your site, while keywords can be tagged and meta descriptions added to improve overall optimization.

100% Customizable Control

WordPress gives you control over virtually every aspect of your website, which makes it easy to create your unique brand and provide an engaging experience for your potential customers.

WordPress Won’t Hinder Business Growth

With similar software programs, your website can become crowded as pages are created. WordPress allows you to add thousands of pages without having to worry about your website becoming compromised, so you can focus on growing your business.

Back From the ASPS Meeting in Chicago

October 14th, 2014 by Doug

That’s a wrap! The ASPS meeting in Chicago is over and the Plastic Surgery Studios team is back home in warm (yay!) Southern California. We had the pleasure of meeting with many of you and hope to see you all again next year in Boston!

Check out some of our memorable moments from Chicago below.

pss-asps2014-1

The team planning for the show to begin the next morning.

 

pss-asps2014-2

David, Michael, and Jason working hard prepping Booth 319 for the rush of ASPS members arriving the next day.

 

pss-asps2014-3

On the shuttle to McCormick Place convention center. The shuttle service was coordinated extremely well given the fact that the Chicago Marathon was going on at the same time!

 

pss-asps2014-6

Looking down onto the exhibitor hall.

 

pss-asps2014-4

Plastic Surgery Studios’ booth is ready! Our CEO Michael puts on the finishing touches.

 

pss-asps2014-5

Our 10 Point Check Program is a great way to strategize a marketing plan for the coming year. Contact us to learn more.

 

PSS-at-giordanos

The whole team celebrating at Giordano’s. AWESOME Chicago style stuffed deep dish pizza.

 

giordanos-pizza

The BBQ was so good. So was the vegetable. And the classic Chicago style. And the all-meat. Heck, it was all delicious!

 

devoured-giordanos-pizza

After all of that pizza it’s no surprise the salad bowls were still quite full.

How Can a Blog Help My Website?

October 14th, 2014 by Amelia Shores

A blog allows you to keep consistent, high-quality content on your website, which increases your practice’s exposure and helps achieve the ultimate goal: lead generation. Relevant, quality content ranks high in search engines, which increases traffic to your site. Once visitors arrive at your blog, having current, reliable answers to their questions will help establish your authority and build a sense of community. If they find your post helpful, visitors are more likely to share it with friends, which further increases traffic to your site (and the chances of your post going viral). All of these factors work together to give your practice more exposure and help generate leads.

Avoid Overuse of Stock Photos

September 30th, 2014 by Trevor Walker

The photos that you use for your website play a major role in attracting customers. When choosing these pictures, it’s important that you not only stand out from the competition, but also appeal to potential clients in a way that reflects your company in a positive manner.

Avoid Overusing Stock Photos

Stock photos may be a convenient resource to have when you’re in a hurry to finish a project, but in reality, these types of pictures can make your website look generic. Therefore, whenever possible, use photos of your office, your employees, and actual patients to connect with your customers on a more personal and professional level.

Avoid Unrealistic Images

People need to be able to relate to the pictures! Although using photos of actual patients is the best way to show potential clients what they can expect, there are times stock photos are necessary. When this occurs, choose pictures that project realistic results and believable expectations.