Back From the ASPS Meeting in Chicago

October 14th, 2014 by Doug

That’s a wrap! The ASPS meeting in Chicago is over and the Plastic Surgery Studios team is back home in warm (yay!) Southern California. We had the pleasure of meeting with many of you and hope to see you all again next year in Boston!

Check out some of our memorable moments from Chicago below.

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The team planning for the show to begin the next morning.

 

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David, Michael, and Jason working hard prepping Booth 319 for the rush of ASPS members arriving the next day.

 

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On the shuttle to McCormick Place convention center. The shuttle service was coordinated extremely well given the fact that the Chicago Marathon was going on at the same time!

 

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Looking down onto the exhibitor hall.

 

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Plastic Surgery Studios’ booth is ready! Our CEO Michael puts on the finishing touches.

 

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Our 10 Point Check Program is a great way to strategize a marketing plan for the coming year. Contact us to learn more.

 

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The whole team celebrating at Giordano’s. AWESOME Chicago style stuffed deep dish pizza.

 

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The BBQ was so good. So was the vegetable. And the classic Chicago style. And the all-meat. Heck, it was all delicious!

 

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After all of that pizza it’s no surprise the salad bowls were still quite full.

How Can a Blog Help My Website?

October 14th, 2014 by Amelia Shores

A blog allows you to keep consistent, high-quality content on your website, which increases your practice’s exposure and helps achieve the ultimate goal: lead generation. Relevant, quality content ranks high in search engines, which increases traffic to your site. Once visitors arrive at your blog, having current, reliable answers to their questions will help establish your authority and build a sense of community. If they find your post helpful, visitors are more likely to share it with friends, which further increases traffic to your site (and the chances of your post going viral). All of these factors work together to give your practice more exposure and help generate leads.

Avoid Overuse of Stock Photos

September 30th, 2014 by Trevor Walker

The photos that you use for your website play a major role in attracting customers. When choosing these pictures, it’s important that you not only stand out from the competition, but also appeal to potential clients in a way that reflects your company in a positive manner.

Avoid Overusing Stock Photos

Stock photos may be a convenient resource to have when you’re in a hurry to finish a project, but in reality, these types of pictures can make your website look generic. Therefore, whenever possible, use photos of your office, your employees, and actual patients to connect with your customers on a more personal and professional level.

Avoid Unrealistic Images

People need to be able to relate to the pictures! Although using photos of actual patients is the best way to show potential clients what they can expect, there are times stock photos are necessary. When this occurs, choose pictures that project realistic results and believable expectations.

7 Social Media Marketing Tips

September 18th, 2014 by Susan Bergreen

Plan Ahead

Take advantage of social media management systems, such as Hootsuite™ and Tweetdeck by Twitter. Both Hootsuite™ and Tweetdeck allow you to schedule posts ahead of time much like Facebook does.

You can decide the exact minute that your post or Tweet is sent out to your followers!

Hootsuite™ allows you to manage multiple social media accounts and various pages inside the account. Currently, you can manage Twitter, Facebook, Google+ pages, LinkedIn, Foursquare, Myspace, WordPress blogs, Vimeo, and more. You can view streams from multiple networks, post updates, and reply directly.

Tweetdeck does not offer multiple platforms like Hootsuite™ does. Tweetdeck is strictly for Twitter but still offers the convenience of scheduling.

Interact Socially

Don’t be a social media wallflower! Get involved with others and join in on their conversations. Engaging with others will make them feel comfortable engaging with you. Think of it as a form of networking. You can easily interact with others by commenting on a post, re-tweeting, or ‘Liking’ pages, photos, and videos. Keep it positive and encouraging when interacting with others.

What’s Trending?

What are the hot topics? What are people talking about? Keep up to date on what is being discussed, and work your way into the topic of conversation.

Add Labels

Enhance your SEO (Search Engine Optimization), and start adding labels to pictures, posts, and videos. Make sure to label them correctly! Labels will direct users that are searching for exact or similar content. The more labels you use, the more times a users will be directed to your content.

Good Content

No one wants to read posts from Boring Boris! Make sure your content is interesting, smart, and to the point. Find a good spin on something that is trending, and send it out into the web. Don’t use words or phrases that are too advanced, but don’t ‘dumb it down’ either. The key is to think of yourself as having a conversation with your users.

Brand Yourself

Keep a professional look by using the same image for all platforms. It will make it easier for people to find you. In order to be recognizable, you want to use the same image or logo on all your social media platforms.

Choosing the Right Marketing Company

August 18th, 2014 by Amelia Shores

There’s no doubt that the Internet is a major resource for nearly everything, and online marketing is a necessity for spreading awareness of your business and building your clientele. However, how you market yourself makes all the difference between success and failure, and a well-qualified marketing company will have all of the tools to help you reach your goals.

There are many things to consider when looking for the right company to market your business. Just like with any hiring decision, you wouldn’t just randomly choose someone without looking into their background, experience, and track record. When considering whether to hire a particular Internet marketing company, be sure to ask the following questions before making a decision so that you can get a solid understanding of what they can offer your business.

How long has the company been in business?

Companies that are new to marketing may not have the knowledge and experience necessary to develop a marketing plan that will have the highest degree of success, and you don’t want a company with little to no experience using you as a guinea pig for developing their marketing strategies. A company with many years of experience is more likely to successfully market your company how you want it to be marketed and achieve your specific goals.

Do they provide multiple marketing services?

Not only is communicating with one company much more convenient than dealing with multiple service providers, but a company that offers a comprehensive marketing program can ensure that your online presence is a positive reflection of your business and that it reaches your target audience.

All of your marketing efforts should work together to consistently convey your unique brand and message to your audience, and if you have services through multiple companies, this becomes more difficult. Inconsistencies in your business image may cause potential clients to doubt how genuine and trustworthy your business is.

In addition, companies that solely focus on SEO (search engine optimization) are concerned with rankings and backlinks rather than keeping up with the ever-evolving search engine algorithms and the needs of the consumers. If Google decides to update their search algorithms and SEO is your only marketing effort, you may lose your search engine presence and be back at square one. SEO is just one online channel in your marketing efforts, and other services that aid with local search, social media, and content marketing are also important to the success of your business.

How transparent is the company?

A legitimate marketing company will be willing and able to share all information about their marketing efforts. A company that refuses to give you information about their practices may be cutting corners that will dig you into a hole that will end up costing you more money.

Can you measure your return?

In addition to being open about their practices, the right marketing company should also be able to give you insight about the performance of your marketing program. Access to analytics and reporting will allow you to measure the return on your investment.

Here at Plastic Surgery Studios, we keep our clients abreast with the most cutting-edge marketing techniques and technologies, and we have been exceeding client expectations for over 15 years. From web design and optimization to writing and social media, we offer a wide range of services to meet the many needs of our clients. Each member of our highly qualified and experienced team is dedicated to providing quality products and services and keeping our clients informed with what we’re doing, why we’re doing it, and how it’s helping their business succeed.

If you would like to grow your practice with the right marketing company, please contact us today!

Sending the Right Message

July 18th, 2014 by Samantha Johnson

Despite the increasing popularity and “normalcy” of plastic surgery, it is still easy for many to turn their nose up at the entire industry. In a culture where we are constantly confronted with Photoshopped images and celebrity standards of physical perfection, there are many people who are rising up against the ideal of an enhanced appearance. You may have heard of the campaign led by an 8th-grader that resulted in Seventeen Magazine’s No-Photoshop Pledge, in which the publication promises to never digitally alter body sizes or face shapes of young women. More recently, singer Colbie Caillat’s music video ‘Try’ depicts Caillat and several other women sans makeup and hair extensions. Many other campaigns embrace full-figured women and models as well as women without makeup. On social media outlets, the hashtag “no filter” (#nofilter)  is one of the most popular.

However, the world of plastic surgery is not limited to achieving a particular ideal of beauty, nor does it oppose beauty in its natural state. There is another side of the industry that is far more sensitive and more necessary than many think to consider. Each year, thousands of plastic surgeons dedicate their time – and often sacrifice pay – to perform procedures on burn victims, post mastectomy patients, and those who were born with physical deformities. Many of these surgeries are performed here in the United States, and many others are performed overseas and in developing countries. These patients are given the chance to experience life with a normal appearance. With their improved look, others first notice their eyes or smile rather than their blatant “flaw.”

But even when a physical “flaw” is not as obvious to the rest of the world, it can have a significant impact on the quality of life of the person who experiences it. A woman who has oversized breasts may suffer chronic back and shoulder pain, a child with protruding ears may be continually teased, or a person with a crooked nose may be haunted by their imperfection on a daily basis as they look in the mirror. For these people, plastic surgery is not about transforming into a Vogue cover model, it is about the ability to enjoy life without limitations.

Part of our purpose at Plastic Surgery Studios is to send the full message about the plastic surgery industry. For years, we have promoted surgeons who volunteer their services in the United States and abroad to help their patients achieve a sense of normalcy and confidence. We have promoted those who invest their time, knowledge, and other assets into research for surgical reconstruction, repair, and enhancement. As surgeons make their imprint on their surrounding communities, we help them send the message that there is much more to the industry than what meets the eye. Plastic surgery can – and always will be – an empowering, positive tool.

If you would like to increase your website visibility or improve the message you are sending to prospective patients, feel free to contact us today. We look forward to working with you!

‘How To Get Started’ With Your Internet Marketing

May 5th, 2014 by Doug

Figuring out which services you really need or where you should begin with your Internet marketing can be a very daunting task. Our goal is to help alleviate some of that confusion and guide you toward exactly the right services for your needs.

Introducing Our ‘How To Get Started’ Tool

Our easy-to-use tool guides you through the process of finding exactly how you should get started with your Internet marketing. All you need is a very basic understanding of your current marketing efforts and two spare minutes. That’s it!

How do I use this great tool?

Simply visit our ‘How To Get Started’ page to begin. Start by answering a basic question about how many visitors you receive each month. Don’t worry about being exact. Whether you think you receive only a few visitors each month or think your traffic is through the roof, our questions are designed to guide you quickly and easily toward the products you need in order to see success.

If you have any additional questions about getting started with your Internet marketing, please feel free to contact us. We’ll get you on the right path!

Website Redesigns Improve Search Engine Traffic

April 21st, 2014 by Samantha Johnson

Virtually everyone knows that having a presence on the web is a crucial component for a successful business, but what many don’t realize is that maintaining your site and staying current with the latest information is just as important.

Your website is your client’s first look at you, what you stand for, and what you are all about. If your site is stale, old, and awful, you can just imagine the kind of message that sends to potential customers.

Here are some of the most common indications that your website is in need of a redesign:

  • Old school SEO practices like keyword-stuffed content. Visitors often come to a site for information, only to get confused when they run into phrases that are misplaced and don’t make any sense. These flaws stand out and cause your potential clients to look elsewhere. Google can also detect keyword stuffing and other “black hat” SEO practices, which will undoubtedly hurt your website’s visibility.
  • Outdated information. It’s great to have information on your site, but if it’s out of date, it will make you look out of date. Mistakes and dated information are one of the biggest red flags to consumers and search engines alike.
  • Complicated code. If a page takes too long to load because of large images or complicated code, you can expect a high bounce rate. People today want information, and they want it fast.
  • Overly complex page titles and meta keywords. Simplicity and conciseness are key when attracting users and search engines. Titles will identify your page in search results and help users to know exactly what they are getting when they choose to read your page. Since it is so easy for users to search elsewhere, you cannot afford to have any confusing elements.
  • Unattractive design. By catering to the beauty of your website, your patients will get the message that aesthetics is a priority to you. Your site may have outdated colors and fonts or overused and cliché stock images. The text may be too small for your visitors to read, or the contrast on your landing pages may be hard on the eyes, causing users to click away.

Our Findings

Over a period of several months, our team collected and analyzed data to determine the actual value of a website redesign. We found that, on average, a website redesign improved search engine traffic by 13.1 percent, which means that if your site were getting 1,000 visitors per month, a redesign would garner 131 more visitors. That’s 131 more chances for more business in just one month.

Why Does a Website Redesign Improve Search Engine Traffic?

Your goal should be to have a website that people can find, and once they find it, they can easily find the information they need. Our website redesigns appeal to both search engines as well as your target audience because:

  • We build websites using clean code and a content management system (CMS) known as WordPress. This allows for pages to load quickly. Plus, the interface is very simple to use and will allow you to make edits easily.
  • New websites, especially when they come from us, are given an initial round of optimization to perfect page titles on current and even future pages automatically! We then set up the XML sitemap to automatically notify Google for every page added.
  • New websites typically have fresh, modern, well-written, and unique content. Our team of writers provides customized material – procedure pages, blog posts, and campaign pages – that will cater to your needs. They stay on top of the latest information and work with you to achieve content that is true to your voice.
  • New sites are updated more frequently. New features and new content can be implemented that will keep your site fresh and relevant. The blog posts we create often include the latest trends in plastic surgery, a particular procedure you wish to focus on, or health and beauty tips that can appeal to a greater audience. The variety of content can draw in diverse traffic that will result in more leads.

If you’re ready for a website redesign or want to discuss how we can help you achieve your goals, please e-mail or give us a call at (888) 525-6360.

Do Facebook, Google+, and Twitter Even Matter?

April 7th, 2014 by Doug

Social media is, without a doubt, here to stay. For years, businesses have been trying to leverage these networks effectively to improve upon or achieve their business objectives. Which social networks matter, and in what way should you look to be utilizing them to help your business?

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Google does not directly take Facebook ‘Likes’ or performance into consideration when determining their rankings. However, great content is by nature shareable, and Google definitely recognizes and rewards quality content in their algorithm.

Facebook can often act as a litmus test: If the content does well with your followers on Facebook, chances are the page already has merit and will perform well. If you notice a particular post take off, that’s a good indicator that you may want to create additional content like it or continue with the promotion of said piece.

Being able to target enormous amounts of people in your market is where Facebook truly shines. Advertising on Facebook should not be taken lightly. Facebook exists to collect personal information on its users – that’s what it does. They know what people like, what they share, and the types of people they associate with, and Facebook formulates labels based upon this information. As a marketer I am able to then choose my target demographic very, very accurately to ensure I am getting the best possible return on my investment.

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Although Google+ is miles behind Facebook in terms of the number of people who use the service, you shouldn’t ignore the facts:

  • Google+ ‘Shared Links’ are followed, which means they pass something called link equity. Simply put, if I write an amazing article and it receives a lot of +1s, Google will take that into consideration for how my page ranks.
  • Google+ is already optimized for semantic relevance – Facebook and Twitter are not. This means that something posted on Google+ is treated exactly like a normal blog post. It has all of the elements needed to be considered a true inbound link from a website, and the links will be followed as well.

In the end, you really can’t create a Google+ account, post ten times a day, and hope to see results. Time and effort should be taken to cultivate a following of real people who have the ability to influence others.

Utilizing the +1 button correctly is also important. Even visitors who do not actively manage their own Google+ page will happily press the +1 button – they can’t help themselves. Good content gives visitors the natural compulsion to tell others. These +1 likes turn into inbound links and directly indicate to Google’s algorithm that the content is worth sharing with others.

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The biggest mistake Twitter users make is using this social network to broadcast. It’s easy to just retweet what someone else says or share a link to a new post you’ve written. Interacting with people is where Twitter shines.

Rather than just retweeting popular figures or pasting a link to your newest post, you should be showing genuine interest in attracting interaction with others. Use Twitter to showcase the culture of your office. Use it for customer service, getting others to share what they’ve done with you, and publicly show you and your organization are available and accessible.

The 140 character limit forces efficient communication which means you aren’t having to spend time crafting email replies. A quick answer to a question is often all someone needs, and Twitter makes that easy.

Does Social Media Matter?

When used properly, these social networks become business tools with the power to build a brand, provide customer service, build customer loyalty, and improve search engine results.

Simple Website Usability Tips

March 31st, 2014 by Doug

Our marketing department gets this question a lot: “How can I give my visitors a better user experience?” I love the fact that this comes phrased as a question, and the asker is (hopefully) genuinely interested in making real changes to make their website better.

Avoid Multi-Level Navs

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Amazon’s menus are easy to navigate and provide a big-picture approach that is great for helping their visitors find what they need.

Multi-level navs can frustrate a user for multiple reasons. The first is simple usability. I will often see websites utilize a nav that will close on the user if the cursor does not follow a perfectly horizontal line when entering the next tier.

Finding content can be difficult if a page is buried deep within a nav. For example, Botox is often structured under facial fillers. Putting facial fillers under ‘Injectables’ and then putting ‘Injectables’ under ‘Other Procedures’ has effectively put Botox four levels deep.

If you have a lot of pages, and you absolutely must have your navigation accomodate them all, you can have them all appear at once in a larger section similar to what Amazon.com uses. That way you can emphasize the sections clearly and list all of the sub-link below.

Don’t Assume Every Visitor Enters Through the Homepage

Lots of work goes into making a homepage beautiful, interesting, usable, and capable of directing visitors where you want them to go. Why not carry those same traits into your procedure pages?

Every page on your site should be considered an entry page. If you’re working hard to create amazing content and a website that will index in the search engines and get shared by others, then hopefully the majority of your traffic isn’t going to your homepage.

Don’t Be Boring!

If someone tells you your website is “not engaging the visitor,” that’s a nice way of saying your website is boring. No one likes to look at walls of text, and no one likes to look at just a bunch of pictures. Break text apart into sections, reduce the wordcount, and make your content readable to someone who hasn’t been to ten years of medical school.

Negative space can be used to break up the flow of a page, separate objects, and make it easier on a visitor’s eyes. Cleverly using white space can even influence conversion rates by controlling where a visitor looks when moving down a page.

Make Converting Easy

If your website is meant to send you business, why not make it as easy as possible for people to give you their information? That contact form buried in your footer at the bottom of the page? No one is going to scroll down there. Move it to the top or insert it into your content!

Remove the friction. When a visitor goes to your contact page, chances are they are already in the mindset to contact you in some way. If they are greeted by a huge contact form asking for their full address, date of birth, and Skype username, they will probably decide contacting you is simply too much work.

Keep it simple, interesting, and easy for someone to find what they want.