Many businesses in the digital marketing industry throw around buzzwords to let you know they are “experts” in the field.
Dropping in phrases like “search engine optimization,” “artificial intelligence,” “algorithm,” “cost-per-click (CPC),” or “analytics” is pretty standard, even for the least experienced marketing companies.
Understanding the terms is simple enough, and explaining what they mean to a potential client is not necessarily a complicated task either.
However, there is a drastic difference between understanding the terms and concepts of digital marketing and being able to implement a plan based on putting these terms into action.
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This is where Google’s Certified Partner Program comes in: it distinguishes professional marketing agencies that have demonstrated expertise in the industry.
How Does a Company Become a Certified Google Partner?
There are three primary components Google uses to decide whether a company is fit to be a Certified Partner. Those three factors are:
- Google Ads knowledge
- Asset management
- Company performance
Every Certified Google Partner has staff that:
- Is knowledgeable about the Google Ads ecosystem
- Has a history of extensive asset management for numerous clients
- Has a portfolio demonstrating that they can increase their clients’ revenue and reach
How Does Working With a Certified Google Partner Help Me?
A Better Return on Investment
Any financial investment you make with a Google Partner is more sound because you are being advised by someone who is an expert in the Google ecosystem.
Plastic Surgery Studios has more than a decade of experience developing digital marketing strategies that maximize traffic and conversion rates.
A Partner You Can Trust
A Certified Google Partner is aware of the many issues that can arise regarding Google Ads, website traffic, email marketing, etc. Even if new issues arise, we can begin solving the problem, unlike marketing agencies that lack our experience.
When you sign up with Certified Google Partner like Plastic Surgery Studios, you are gaining an ally that will help you successfully navigate the Google ecosystem.