Many businesses in the digital marketing industry throw around a lot of different buzzwords to let you know they are “experts” in the field.
Occasionally dropping in phrases like search engine optimization, artificial intelligence, algorithm, cost-per-click, or analytics is pretty standard, even for the least experienced marketing companies.
Understanding the terms is simple enough, and explaining what they mean to a potential client is not necessarily a complicated task either.
But there is a difference between understanding the terms and concepts of digital marketing and being able to implement a plan based on putting these terms into action.
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This is where Google’s Certified Partner Program comes in: It distinguishes professional marketing agencies that have demonstrated expertise in the industry.
How Does a Company Become a Certified Google Partner?
There are three primary components that Google uses to decide whether a company is fit to be a Certified Google Partner. Those three factors are Google Ads knowledge, asset management, and company performance.
Every Certified Google Partner has staff that:
- Is knowledgeable about the Google Ads ecosystem
- Has a history of extensive asset management for numerous clients
- Has a portfolio demonstrating that they can increase their clients’ revenue and reach
How Does Working With a Certified Google Partner Help Me?
A Better Return on Investment
Any financial investment you make is more sound because you are being advised by someone who is an expert in the Google ecosystem.
Plastic Surgery Studios has more than a decade of experience in developing online content that maximizes traffic and conversion rates.
From optimizing your website to setting up your Google Ads program and combing through your analytics for adjustments, we are with you every step of the way.
A Partner You Can Trust
A Certified Google Partner is aware of the many issues that can arise regarding Google Ads, website traffic, conversions, etc.
Even if new issues arise, we will likely know where to begin solving the problem, unlike marketing agencies that lack our experience. When you sign up with Certified Google Partner like Plastic Surgery Studios, you are gaining an ally that will help you successfully navigate the Google ecosystem.