Throughout 2018, 72 percent of facial plastic surgeons saw an increase in cosmetic surgery and injectable procedures undergone by patients under the age of 30, according to a report from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).
That number illustrates a clear message: millennials want to have plastic surgery.
But knowing that millennials want to undergo cosmetic procedures is entirely different than getting them to engage as your customers. Here are 3 tips to help you translate their interest into business for your practice.
1. Be Social
Socializing with millennials does not necessarily mean meeting with them face to face. In fact, it very often means the exact opposite. Today, millennials are between the ages of 23 and 38, which means that they were the pioneers of social media consumption and grew up alongside the expansion of the internet. As a result, their entire lives are connected to their smart devices.
What does that mean for your business? If you are not on social media, there is a very high chance you are missing out on a significant share of the cosmetic surgery marketplace.
According to the same study from AAFPRS, the manner in which millennials embrace self-care and facial plastic surgery treatments is unmatched—all you need to do is put your services in front of them as an option, and their inclination toward personal care will take care of the rest.
That means creating engaging social media posts on platforms like Facebook, Instagram, and Twitter that stand out from the rest of the social media sphere so that when someone is browsing for possible plastic surgeons, your practice and brand are at the top of the search list.
2. Brand Yourself
This leads us into the next factor that will help you engage the huge corner of the market that millennials occupy: your brand. Your brand should be present in everything from a polished, intuitive website to every bit of social media or blog content you share.
Millennials are part of the influencer culture; they spend hours browsing social media and following personalities they find interesting. Movie stars, brand ambassadors, athletes, musicians, writers, photographers, bloggers, YouTubers, etc. are all groups of people who influence their social media sphere.
Dr. Agullo is an example of a well-branded Plastic Surgery Studios client who has benefited from being front and center in the social media environment.
In order to compete with these groups and create a brand that someone who is considering a procedure can trust, your own personality needs to shine through to create a level of trust with the patient.
Many of these influencers—e.g., Kim Kardashian, Kylie Jenner, and Chrissy Teigen—are examples of the power that influence can have. If you can create a brand that shows you are a leader in the industry or a surgeon who patients can trust, then you will see massive growth in the number of millennial patients who are willing to trust you with their appearances.
3. Be Easily Accessible
Millennials are used to instant gratification. Any question they ever have is answered in seconds online, and everyone they have ever wanted to contact is only a few taps away on their phones. A more recent trend, voice searches, are even eliminating the need for those few taps.
There is more information available at a quicker rate than ever before. This means that in order to stay competitive and reach millennials in their own environment, you need to optimize your business to perform well on search engines and social media.
This also means creating a path for potential customers to have their questions answered quickly and efficiently. One of the best ways to achieve this is to have a chatbot embedded in your website or social media profiles to answer questions from potential patients immediately.
The convenience of this system will help convert leads and interest from millennials, who have come to expect this level of access, into business for your practice.
Get Started Now!
If you feel as though you are coming up short on any of these methods of tapping into the market share of millennials who are looking for plastic or cosmetic procedures, there is good news: Plastic Surgery Studios can guide you through every step of the process.
Whether you need help developing a killer website as part of your cohesive brand or creating unique, engaging social media and website content to put yourself front and center on millennial screens, you can get in touch with us today at (888) 525-6360 or fill out our contact form to get started.
