Promoting Through Paid Advertisements
A website’s success is dependent not only on the demand for the services it promotes but also the intricacy of its marketing system. Search engine marketing, or SEM, is one way to generate web traffic by bidding on ads to boost searchability and relevancy. Pay-per-click, or PPC, advertising falls under the SEM umbrella and allows site owners to pay only when their ad has been clicked. Our team carefully monitors what works for our clients’ businesses and filters out what does not work to produce positive ROI (return on investment).
The Proof is in the Pudding
We take advantage of every opportunity that comes our way when looking at SEM.
Making the most of your web marketing investment is a top priority. Our marketing team at Plastic Surgery Studios uses following SEM/PPC tools to develop advanced and profitable advertising:
Provides versatile internet advertising using a variety of ad formats (i.e., search, display, video, and app ads). With this program, clients can choose to reach a local audience or cast a larger geographical net for maximum CRO. Google AdWords also offers tracking and testing tools for comprehensive ad management.
Allows clients to connect with potential consumers who are searching for specific services using general terms. This channel attaches distinct keywords to each ad so that potential consumers searching for relevant services can see the appropriate ads. Bing Ads also provides tracking data to determine ad success in regards to conversions, cost, CTR, etc.
A user-friendly advertising platform that dictates who sees which ads depending on the relevant interests and behaviors of a given audience. Clients can choose which particular demographic they want to reach based on location, age, occupation, hobbies, and recent purchases.
Helps clients reconnect with potential consumers who have already visited and interacted with their website in the past. Our clients’ can show standard or service-specific ads to website visitors based on their business goals and SEM budget.
Frequently Asked Questions
Where will my ads appear on a search engine page?
Ads can be located anywhere on a search engine results page. Yours may be placed above or below organic search results as well as on either side of the list.
How does SEM and PPC help with conversion rate optimization?
SEM and PPC attract the target demographic to your website by making your site more visible on search engines. An increase in online visibility leads to more site traffic and a higher chance of conversion. We use conversion rate optimization (CRO) to not only increase the number of site visitors but to also prompt site visitors to engage with the website. For optimal conversion, all of our clients’ web pages include:
- CRO-centric features
Calls to action
Call tracking using a local phone number
Can SEM/PPC alone increase traffic to my website and business?
SEM and PPC are designed to complement other marketing strategies such as SEO, social networking, and website optimization. While SEM and PPC marketing can draw more visitors to your website via search engines, a comprehensive marketing plan can hold visitor attention and ultimately lead to a higher conversion rate.