Promoting Through Paid Advertisements
A website’s success is dependent not only on the demand for the services it promotes but also the intricacy of its marketing system. Search engine marketing, or SEM, is one way to generate web traffic by bidding on ads to boost searchability and relevancy. Pay-per-click, or PPC, advertising falls under the SEM umbrella and allows site owners to pay only when their ad has been clicked. Our team carefully monitors what works for our clients’ businesses and filters out what does not work to produce positive ROI (return on investment).
The Proof is in the Pudding
We take advantage of every opportunity that comes our way when looking at SEM.
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0 %
Increase in CPC when optimizing the correct keywords
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0 %
Increase in CTR when adjusting the ads to conversion
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0 %
Increase in clicks when adjusting the negative keyword list
Landing Pages
In today’s tech-savvy culture, a website is more than just an information resource; it is also a crucial component of any business plan. At Plastic Surgery Studios, we combine clean, modern visuals with data-driven content and mobile-friendly adaptability to create finely tuned websites and landing pages reflective of ads. Our design team produces quality web pages with the following attributes:
- Custom design
- Conversion-centric
- Fully responsive
Ads
Supplementing websites with a PPC management program involves advertising in the form of streamlined ads. Branded or non-branded advertisements can be purchased to draw consumers to your business based on what services they are researching and what concerns they seek solutions for. Web ads may incorporate various engagement opportunities such as:
- Call extensions
- Site link extensions
- Click-through rate (CTR) improvements
Refining
A/B testing of advertisements helps us understanding and define the most opportune action keywords that work for a specific service and a targeted user. By implementing a thorough testing process, we can identify website elements that work, collect user data, and track conversion rates.
ROI
We create campaigns and ad groups that focus on specific topics, services, and locations. Then we can move our clients’ budget to more rewarding elements in their campaign. Our clients know what demographics we are targeting, ad formats and keywords we are utilizing, and where their budget is being used. We maximize your ROI using:
- Strategic ad groups
- Transparency with clients
- Effective reporting and testing
Advertising Channels
Making the most of your web marketing investment is a top priority. Our marketing team at Plastic Surgery Studios uses following SEM/PPC tools to develop advanced and profitable advertising:
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Google AdWords
Provides versatile internet advertising using a variety of ad formats (i.e., search, display, video, and app ads). With this program, clients can choose to reach a local audience or cast a larger geographical net for maximum CRO. Google AdWords also offers tracking and testing tools for comprehensive ad management.
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Bing Ads
Allows clients to connect with potential consumers who are searching for specific services using general terms. This channel attaches distinct keywords to each ad so that potential consumers searching for relevant services can see the appropriate ads. Bing Ads also provides tracking data to determine ad success in regards to conversions, cost, CTR, etc.
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Facebook Ads
A user-friendly advertising platform that dictates who sees which ads depending on the relevant interests and behaviors of a given audience. Clients can choose which particular demographic they want to reach based on location, age, occupation, hobbies, and recent purchases.
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Remarketing
Helps clients reconnect with potential consumers who have already visited and interacted with their website in the past. Our clients’ can show standard or service-specific ads to website visitors based on their business goals and SEM budget.
Christopher K. Patronella, MD
With his True Form Aesthetic Surgery™ approach, Dr. Patronella is widely recognized as one of the nation’s top cosmetic plastic surgeons.
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Frequently Asked Questions
Where will my ads appear on a search engine page?
Ads can be located anywhere on a search engine results page. Yours may be placed above or below organic search results as well as on either side of the list.
How does SEM and PPC help with conversion rate optimization?
SEM and PPC attract the target demographic to your website by making your site more visible on search engines. An increase in online visibility leads to more site traffic and a higher chance of conversion. We use conversion rate optimization (CRO) to not only increase the number of site visitors but to also prompt site visitors to engage with the website. For optimal conversion, all of our clients’ web pages include:
- CRO-centric features
Calls to action
Call tracking using a local phone number
Can SEM/PPC alone increase traffic to my website and business?
SEM and PPC are designed to complement other marketing strategies such as SEO, social networking, and website optimization. While SEM and PPC marketing can draw more visitors to your website via search engines, a comprehensive marketing plan can hold visitor attention and ultimately lead to a higher conversion rate.
