A blog allows you to keep consistent, high-quality content on your website, which increases your practice’s exposure and helps achieve the ultimate goal: lead generation. Relevant, quality content ranks high in search engines, which increases traffic to your site. Once visitors arrive at your blog, having current, reliable answers to their questions will help establish your authority and build a sense of community. If they find your post helpful, visitors are more likely to share it with friends, which further increases traffic to your site (and the chances of your post going viral). All of these factors work together to give your practice more exposure and help generate leads.
