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Avoid Overuse of Stock Photos

September 30, 2014 in Content Marketing, Internet Marketing

Repetive images of young female model

The photos that you use for your website play a major role in attracting customers. When choosing these pictures, it’s important that you not only stand out from the competition, but also appeal to potential clients in a way that reflects your company in a positive manner.

Avoid Overusing Stock Photos

Stock photos may be a convenient resource to have when you’re in a hurry to finish a project, but in reality, these types of pictures can make your website look generic. Therefore, whenever possible, use photos of your office, your employees, and actual patients to connect with your customers on a more personal and professional level.

Avoid Unrealistic Images

People need to be able to relate to the pictures! Although using photos of actual patients is the best way to show potential clients what they can expect, there are times stock photos are necessary. When this occurs, choose pictures that project realistic results and believable expectations.

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