Google’s recent overhaul has brought users a new feature: AI Overviews (AIOs). You’ve probably seen these AI snippets at the top of the search page when you type in a specific query. Questions with clear answers, such as “What is a tummy tuck?” will now prompt an instant AI-generated response, pulled from various sources across the web.
Now, users can get immediate answers to their questions without ever having to click a webpage. But what does this mean for your organic traffic? Will users even need to visit your website? Is SEO irrelevant? Not quite! As these changes roll out, we adjust our approaches to keep your websites relevant and authoritative.
The Aesthetic Society’s Summer/Fall 2025 newsletter featured our article discussing the role of SEO and digital marketing in light of Google’s new AIO feature.
Read our full article in the Summer/Fall 2025 issue of The Aesthetic Society Newsletter (page 141)
How to Get Clicks With AI Overviews
While it may seem like AIOs are rendering your website ranking irrelevant, that’s not the case. In fact, AI overviews offer a unique opportunity to make your content even more credible in the eyes of Google and the consumer.
AIOs pull their information from the most credible sources—and given the right SEO program, that could be you. By continuing to follow Google’s criteria for relevance, authority, and clarity, your webpage can be featured on those AI snippets, earning you a much higher ranking.
How to Be Featured on Google’s AIOs
Google’s metrics are still the same, so maintaining the following strategies can set you up for success:
- Provide authoritative, in-depth content that answers common questions
- Incorporate long-tail keywords
- Build backlinks from reputable sources
- Add schema markup to help Google understand your content
- Focus on location-based and commercial queries
Let’s Get You Prime Real Estate on Google’s AIOs: Call Plastic Surgery Studios Today!
Plastic Surgery Studios is a full-service marketing agency that optimizes your digital advertising efforts, keeping your site on the cutting edge in light of any changes Google throws your way.
Call (888) 525-6360 or fill out the contact form below to reach us today.
