Over the past two decades, social media’s role in our society and everyday lives has increased exponentially. Twenty years ago, many were still unfamiliar with the term social media, and the platforms we now know and rely on were nothing more than a vague idea. Few—if any—businesses would have ever anticipated it would one day be one of their primary sources of advertising and marketing.
Alas, for better or worse, times have changed, and for plastic surgery practices everywhere, the decision to embrace social media is less of a choice and more of a necessity.
Still, how do you know if you are doing enough to capture the impressions you want using your social platforms?
Understanding Your Social Options
Most plastic surgery practices use one or two social platforms—most commonly Instagram and Facebook—to give potential patients a deeper look into their practice, promote specials, post before and after images, and even answer popular FAQs.
However, the best part of using social media is that it allows you to connect intimately with your followers and showcase your personality in a way other forms of marketing cannot do.
So, are you already doing that?
Best Social Media Platforms for Plastic Surgeons
- X (formerly Twitter)
Our Upcoming Blog Series
Over the next few weeks, we invite you to join us as we dive deeper into the world of social media and how it can help you stand out among your competitors and bring in more patients.
- Staying Brand Consistent With Your Social Media
- Why and How to Use Trending Audio for Your Reels
- Should You Hire a Social Media Influencer for Your Practice?
How Can We Help You?
Plastic Surgery Studios is a full-service marketing agency dedicated to helping you get the most out of your marketing efforts. Our digital marketers and social media strategists are skilled in helping practices like yours reap optimal benefits from your efforts.
Contact us today by calling (909) 758-8300 or filling out the contact form below.
Join us for part 1 of our social media series: Staying Brand Consistent With Your Social Media.