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August 20, 2021 in ADA Accessibility, Social Media

3 Simple Ways to Improve Your Social Media Accessibility and Marketing

Social media marketing is essential for plastic surgery and aesthetic practices to reach existing and potential patients. But if you’re not taking steps to make your social media accessible, you may be missing out on connecting with a large portion of your target audience.

4 Minute Read: 

Social media platforms, whether Facebook, Instagram, YouTube, Twitter, or even TikTok, give you direct access to billions of users. Social media allows you to develop your brand and connect with potential and existing patients. You can show patient stories and results, demonstrate your practice philosophy and care, give users a glimpse into your personal life, and so much more!

People turn to social networking apps for information, advice, and tips from the brands they follow and their social connections. Because of this, the brand attitude people get from your company on social media often has a major impact on their behavior as consumers.

Being inclusive on social media demonstrates your business’ dedication to embracing all people, and it can help you reach more users.

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Table of Contents

Social Media Marketing for Plastic Surgeons
Why Is Making Social Media Accessible Important?
How to Make Your Social Media More ADA Accessible:
     1. Add Closed Captions to Video and Audio
     2. Add Alt Text (Descriptions) for Images
     3. Use Camel Case for Hashtags
More Social Media Marketing Information
Our Social Media Experts Can Help Build Your Brand and Reach More Patients

Social Media Marketing for Plastic Surgeons

Today, 70% of Americans use some type of social media, whether for socializing, entertainment, or news. When social media platforms were newer, younger generations made up the majority of users. Now, older generations are increasingly using social media.

Social media marketing is essential for plastic surgery and aesthetic practices, regardless of whether your target demographic is older or younger.

While you may target your social media posts to varying demographics, there’s a chance you are still missing out on connecting with a large portion of your target audience if your social media is not accessible for all users.

Why Is Making Social Media Accessible Important?

Accessibility deals with how a person with a disability would access internet content. It involves providing information through multiple sensory channels (such as auditory and visual) so those using keyboard controls or voice-based navigation can access it.

Approximately one billion people in the world have some form of disability, and there are millions of disabled internet users over the age of 15. If you are not taking steps to make your social media accessible, these people may have a hard time accessing your content, or they may be unable to access it completely.

Just as making an ADA-accessible website is important, accessibility in social media should be a priority to give users with disabilities access to the same content as non-disabled users.

How to Make Your Social Media More ADA Accessible:

1. Add Closed Captions to Video and Audio

Captions are text transcripts of the information spoken on video or audio files. Putting captions on these types of social media posts makes them accessible to hearing-impaired users.

How to Add Auto-Generated Captions for IGTV Videos:

Instagram’s video application, IGTV, allows for longer videos compared to Instagram. Instagram TV is a standalone app, but it can also be used within the Instagram app and website.

    1. Go to your Instagram settings, and tap “Account.”
    2. Tap “Captions,” and then switch on the button next to “Captions.”
    3. Upload your Instagram TV video as usual.
    4. Before publishing, tap on “Advanced Settings.”
    5. Under “Accessibility,” switch on the button next to “Show Captions.”
    6. Tap “Done.”

This will auto-generate captions on your IGTV video.

2. Add Alt Text (Descriptions) for Images

Alternative text (“alt text,” “alt tag,” or “alt description”) provides a written description explaining an image. This allows screen-reading programs to describe the image to users who may be visually or cognitively impaired.

How to Add Alt Text to Instagram Posts

Instagram automatically generates alternative text for the images you post using object recognition technology. However, it does not always create the best description for certain images.

For example, it wouldn’t recognize a character or scene from a TV show and would simply describe the person or setting.

Our Instagram video explains how you can add your own, more descriptive alt text.

3. Use Camel Case for Hashtags

Camel case means capitalizing the first letter of each word. In hashtags, which don’t have spaces, this makes it easier for people to read your message and makes it accessible to those with disabilities.

Screen readers will be able to distinguish the individual capitalized words and read them separately rather than as one incoherent word.

For example: #camelcaseforaccessibility vs. #CamelCaseForAccessibility

See the difference?

More Social Media Marketing Information

If you’re looking for other ways to improve your social media, these apps can help you develop better social posts.

Our Social Media Experts Can Help Build Your Brand and Reach More Patients

If you’d like to improve your social media marketing and accessibility, call Plastic Surgery Studios at (888) 525-6360 or fill out our online contact form.

Be sure to follow us on Instagram for the latest tips!

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Plastic Surgery Studios is committed to collaborating, raising standards, and taking care of our clients. Whether you are interested in working with us, have general inquiries, or just want to say hello, we would love to hear from you.

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