Skip to main content

March 16, 2021 in Passage Ranking

What You Need to Know About Google Passage Ranking

Google’s recent passage ranking update helps them decipher each section of a web page to provide better answers to very specific search queries.

2 Minute Read: 

What Is Google Passage Indexing? 

Google technology is now able to analyze and understand the content of individual passages within a web page. This means each sentence or section of content can be evaluated separately from the rest of the page. 

Google previously indexed each web page as a single entity; now, it can index specific passages. If a passage is relevant to a search query, the page it’s on may rank in the search results, even if the overall topic of the page isn’t relevant to the search. 

This passage-based ranking means Google can more easily identify search query answers that otherwise may not have shown up because they were hidden deep within a web page. 

FREE GUIDE

7 SEO Tips to Slice Through Your Competitors' Rankings

Implement these 7 Tips to Higher Rankings -Trim the Fat from Your Competitors' Rankings.

Your information is 100% secure and will never be shared.

This passage ranking update (previously called passage indexing) went live on February 10, 2021, for English search queries in the U.S.

How Is Passage Ranking Different From Featured Snippets? 

Google shows a Featured Snippet at the top of the search results page when there is information that proficiently answers a query according to their index. Previously, for information from a page to be shown in a Featured Snippet, the entire page had to be relevant to the search request. 

With passage ranking, this is no longer the case; a single passage can rank on its own in the Featured Snippet.

What Does Passage Ranking Mean for Your Content? 

Fortunately, this update doesn’t require you to make any changes to your website to maintain relevance.

Google’s passage-understanding capabilities help pages with long-form content or multiple subjects rank for a particular passage within the page. For example, you may have a section of content on your page that dives deep into a very specific aspect of a topic. Or you may have an FAQ that’s not completely related to the overall topic of your page. 

With the passage ranking update, you don’t need to worry about optimizing each page for all of the various topics that might be covered; they may rank on their own.

Screenshot of a plastic surgery page showing recovery from tummy tuck information

The highlighted portion of this client’s page benefits from passage ranking.

Google search results page for query "what is the recovery time for a tummy tuck in Pasadena"

The Google search results page shows the passage content from the above procedure page.

Boost Your Online Presence Today!

Want to learn more about passage ranking or how to optimize your website and content? Contact us at (888) 525-6360.

Start Your Project - (909) 758-8300

Plastic Surgery Studios is committed to collaborating, raising standards, and taking care of our clients. Whether you are interested in working with us, have general inquiries, or just want to say hello, we would love to hear from you.

Get In Touch Close