Branding Strategy, Website Redesign
Our creative team’s goal for this strategy and website was to highlight Dr. Grotting’s past achievements with his present excellence. Dr. Grotting has long been an innovator and pioneer in new aesthetic technologies; he has traveled the world, written books, educated other surgeons, and helped patients for Project Smile.
For over 25 years, Dr. Grotting was nominated by his peers and voted one of “The Best Doctors in America.” He is also the immediate past chairman of the American Board of Plastic Surgery (ABPS) and also a past president of the American Society for Aesthetic Plastic Surgery (ASAPS).
His contribution to the field of plastic surgery is immeasurable; however, these accomplishments were not accurately represented on his previous website. We made it our mission to correct that.
For this redesign, we wanted a site and a strategy that would showcase his rich career and highlight his passion for what he does.