Grand Opening of Cohn Plastic Surgery
Once the building was completed, Dr. Cohn and Dr. Anderson wanted to throw an open house event for their existing clients, potential new clients, and the local community. During this event, they had multiple raffles that included gift cards, discounts on plastic surgery, and coupons for their medspa services. We helped them advertise their event through a series of Eblasts, social media snippets, and flyers for their office and mailers.
Designing Cohn Plastic
Surgery’s New Website
While these events were taking place, Plastic Surgery Studios was designing and building a new website that would be brand consistent, match the aesthetic of their new facility, and provide a great user experience. There are also many calls to action throughout the website to help increase conversions and provide them with the ultimate goal of more patients.
Social Media Marketing
While the new building was under construction, Plastic Surgery Studios helped Dr. Cohn and Dr. Anderson with their Instagram and Facebook accounts. A short-term social media program (8 months) was created to promote their new branding. The client was responsible for opening a Canva account and providing us with their login credentials. Having the client open their own Canva account gave them access to all the social media templates we created after completing their program. Plastic Surgery Studios also created a social calendar so the client would know one month in advance when they would be responsible for posting. By having both Plastic Surgery Studios and the client posting on Instagram and Facebook, the client was able to grow their social media accounts very quickly and gain new patients.