Jonathan Pontell, M.D., F.A.C.S. at The Aesthetic Facial Plastic Surgery Center is dedicated to providing exceptional facial aesthetic and reconstructive surgical services. His previous website had a simple set up, which means there was a great deal of open space. His procedure and treatment pages also lacked clarity as to the results Dr. Pontell could accomplish for his patients.
The goal for Dr. Pontell’s new website was to highlight his specialty in facial plastic surgery. Working with his established brand identity, we selected colors and stock imagery that complemented a high-end, edgy style and designed the website with more symmetry instead of an open concept.
We made sure to highlight Dr. Pontell’s before and after photos not only on the homepage and within the case study gallery but also throughout the procedure pages.