As convenient as it may be for users, Google’s generative AI is affecting plastic surgeons’ organic traffic, as users are now encouraged to read AI-generated snippets rather than visit external websites. These featured snippets and zero-click search results for informational queries (“What is a facelift?”) are forcing digital marketing efforts to pivot toward other avenues of generating leads.
The Aesthetic Society’s Winter/Spring 2025 newsletter features our article centered around how to retain organic leads and rank amidst the shift toward AI-generated answers.
Read the full article in The Aesthetic Society Newsletter, Winter/Spring 2025 (pg. 103).
Highlighting Alternative SEO Objectives
Plastic Surgery Studios is looking toward alternative tactics to keep your digital marketing efforts strong. Here are a few takeaways from our article on how to shift your strategy in light of generative AI trends.
- Shift to Transactional and Commercial Keywords: Informational queries are now dominated by AI snippets, but targeted location keywords will give you an edge and provide higher-quality leads.
- Focus on Conversions: Optimizing content for conversions via landing pages, patient testimonials, and photo galleries is a great strategy for generating leads rather than relying on organic traffic to your site.
- Establish Topical Authority: Publishing frequent, high-quality blogs about compelling topics, such as FAQs or recovery guides, increases your authority in Google’s eyes, which increases your ranking.
- Keep an Eye on Key Performance Indicators (KPI): Paying attention to your traffic, conversion rates, and engagement metrics allows you to assess which methods are working and which are not, allowing you to shift tactics as necessary.
Let Our SEO Experts Guide Your Practice to Success in the Era of AI and Beyond: Contact Plastic Surgery Studios Today!
Plastic Surgery Studios is a full-service digital marketing agency committed to creating compelling, effective content that reflects cutting-edge SEO strategies to help you generate quality leads.
We’d love the opportunity to work with you and help you stay relevant in the ever-changing digital marketing landscape. Contact us today by calling (888) 525-6360 or filling out the contact form below.
