The results are in: Backlinks are ranked as one of the top three most important factors that determine your website’s standing on search engine results pages (SERPs). When another website links to yours (i.e., a backlink), it shows Google that you are an authoritative source, thus promoting your SERP position.
But how can you control how other sites link? We break this down in our full article in The Aesthetic Society’s Winter/Spring newsletter.
Read the full article in The Aesthetic Society Newsletter, Winter/Spring 2025 (pg. 120).
Establishing Quality Backlinks
The more reputable sites that link to your website, featuring you as an authoritative source, the better your credibility in the eyes of the user and Google. To do this, your marketing efforts need to be geared towards building authentic relationships with others in your community.
- Expand Your Network: Link up with other plastic surgeons, aesthetic centers, gyms, beauty salons, etc., and work together to support each other’s sites. Authentic working relationships are some of the best ways to garner high-quality backlinks that boost your rankings.
- Get Back to Basics: Traditional marketing efforts like hosting local events, charity runs, or health fairs get your name out in the real world and can improve your organic relationships with others in your community, including local news outlets and business directories.
- Keep it Local: Google cares about geographic proximity, and teaming up with local businesses helps your local rankings, increasing your visibility for organic traffic and transactional search queries.
Looking for a Strong Backlink Strategy? Let Our Experts Help: Call Plastic Surgery Studios Today!
Backlinks are just one piece of the puzzle in a robust marketing plan. At Plastic Surgery Studios, our marketing team takes a creative, custom approach to your SEO strategy to get you results. We’d love the opportunity to help you grow your business. Contact us today by calling (888) 525-6360 or filling out the contact form below.
