1. Choose a Conversational Tone
Your blog should work to develop a relationship between you and your reader. The best starting point is choosing a more conversational tone in your blogging. Always speak to your reader, not about them, and present information in ways that are easy for them to consume. Even when providing educational content, try to explain concepts and products instead of filling the page with industry jargon that your reader may not understand.
2. Diversify Your Blogging Types
It’s easy to fall into the trap of writing in just one style, about one set of topics, but this can cause your blog to become stale and boring. There is a broad range of blogging types that you can produce. Keeping a healthy mix of the following will help your blog stay fresh and exciting while reaching a more diverse audience:
3. Increase Your Blogging Frequency
Google likes websites that continuously produce new information and demonstrate themselves as thought leaders in their industry. This can be achieved, in part, by increasing how often you blog. Avoid sporadic and infrequent blogging; set a specific schedule, where you blog at least twice a week. While this can seem like a daunting task, you can pre-write much of your content to have a catalog to pull from when you are on a deadline crunch or having trouble coming up with specific ideas.
4. Expand Your Blog Topics
In addition to diversifying the way you write, change up what you are writing about. While it is beneficial to talk about your products and services, only talking about those things can make your blog seem like one long sales pitch. Comment on things going on in your industry, discuss recent events, or talk about innovations. Even if you aren’t discussing your products, commenting on important ideas and concepts within your field will set you apart as a thought leader.
5. Speak to Your Reader’s Journey
People looking to become educated about something are on a journey, and your blog should accommodate that. Writing one blog that speaks to everyone at every stage of the journey can become too long and confusing. Break your reader’s journey down into sections and write a unique blog that speaks directly to them in each stage. Not only does this cast a wider viewer net, but it also provides you with more content to write about.