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Sydney Coleman, MD

World-renowned plastic surgeon and fat grafting pioneer Dr. Sydney Coleman has written numerous textbooks and articles on fat grafting in addition to trademarking LipoStructure®, also known as the Coleman Technique. Before consulting with Plastic Surgery Studios, Dr. Coleman had an outdated website that did not reflect all his plastic and reconstructive surgery capabilities. We wanted to create a contemporary website design that focused on who Dr. Coleman is as a professional and emphasized his signature techniques.

The Solution

  • Capture Dr. Coleman’s visual identity into a stunning online presence with a modern design
  • Showcase his before and after images from the Coleman Technique in a beautiful case study photo gallery and throughout his procedure pages
  • Compose a compelling “About Dr. Coleman” page that highlights his credentials, experience, and expertise

The Results

We have experienced an evolution working with Dr. Sydney Coleman on his website and marketing goals – from branding LipoStructure® and the Coleman Technique to branding Dr. Coleman and his expertise in the field of plastic surgery.

As part of Dr. Coleman’s comprehensive and expanding marketing program, we focused on fat grafting to the face, breasts, and hands, along with liposuction deformity correction. By doing this, we created a cohesive brand throughout the website that focused on Dr. Coleman’s expertise in the field of plastic surgery and his pioneering fat grafting procedure.


Client: Dr. Sydney Coleman

Practice: TriBeCa Plastic Surgery

The Coleman Technique by Dr. Sydney Coleman


Launched: April 2016

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