Client: Mr. Ivo Gwanmesia, FACS
Launched: Oct 2015
Dr. Ivo Gwanmesia is a London-based surgeon who specializes in facial aesthetic surgery and craniofacial reconstruction procedures. He pursued web design and marketing services from Plastic Surgery Studios to:
- Optimize his website and increase conversion rates
- Improve his brand visibility on social network platforms
- Expand his lead base
After exploring potential marketing strategies, our team decided that SEM/PPC was the most appropriate approach to meet Dr. Gwanmesia’s goals.
- Create landing pages dedicated to fulfilling the needs of the SEM searcher
- Update the ad groups to include targeted keywords
- Update the negative keyword list to illustrate which procedures were not driving results
Creating new, interactive landing pages was an incredibly successful choice. Comparatively speaking, Dr. Gwanmesia received a 643% increase in conversions and 114% increase in goal completion. In fact, there was such a tremendous boost in phone calls that Dr. Gwanmesia’s office could not handle the influx.