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Mr. Ivo Gwanmesia, FACS

Mr. Gwanmesia's Website

Details

Client: Mr. Ivo Gwanmesia, FACS

Website: ivogwanmesia.com/

Launched: Oct 2015


The Dilemma

Dr. Ivo Gwanmesia is a London-based surgeon who specializes in facial aesthetic surgery and craniofacial reconstruction procedures. He pursued web design and marketing services from Plastic Surgery Studios to:

  • Optimize his website and increase conversion rates
  • Improve his brand visibility on social network platforms
  • Expand his lead base

The Solution

After exploring potential marketing strategies, our team decided that SEM/PPC was the most appropriate approach to meet Dr. Gwanmesia’s goals.

Action Plan

  • Create landing pages dedicated to fulfilling the needs of the SEM searcher
  • Update the ad groups to include targeted keywords
  • Update the negative keyword list to illustrate which procedures were not driving results

The Results

Creating new, interactive landing pages was an incredibly successful choice. Comparatively speaking, Dr. Gwanmesia received a 643% increase in conversions and 114% increase in goal completion. In fact, there was such a tremendous boost in phone calls that Dr. Gwanmesia’s office could not handle the influx.

Goal Conversion

Ready to improve your conversion rate?

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Start Your Project - (888) 525-6360

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