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Case Study

About the project

Christopher K. Patronella, MD

Dr. Patronella, or Dr. P., wanted to modernize his website and have it appeal to women. With his True Form Aesthetic Surgery™ approach, Dr. Patronella is widely recognized as one of the nation’s top cosmetic plastic surgeons.

Design style

  • A custom monogram for Dr. P.
  • Inspired by Italian style as well as gilded and ornate patterns
  • Radiant orchid for the site’s primary color and a swatch of colors that are complementary to it
  • Highlight: Dr. P.’s True Form approach
  • Imagery: More artistic and a romantic, high-end feel



  • Interior pages have a custom dynamic quote from media coverage that relates to the procedure
  • Each procedure category has its own landing page with a visual subnavigation that uses stylized imagery
  • Dr. Patronella’s site was built on the WordPress CMS, which is easy to use and accessible for the client and us to update
  • 10 Point Check marketing services
  • Premium procedure pages with unique content
  • Responsive layout for maximum user experience

Premium Pages with unique content development

The Must Haves

  • Responsive Layout
  • Case Study Gallery
  • Premium Page
  • Blog Writing
  • Custom Design
  • Internal Blog
  • Unique Content
  • Optimized For Search Engines


Website Design