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Pay-Per-Click (PPC)

What is PPC?

PPC, or pay-per-click advertising, is a cost-effective way of sending visitors who are already interested in your services directly to your website or landing page.

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How It Works


  • 1

    People search on Google

    People search for services in Google using keywords.

  • 2

    They see your ad

    our ads appear right next to the relevant search terms.

  • 3

    You get more customers

    You receive visitors who have a higher likelihood of turning into leads.

Faqs

  • Where do my ads appear?

    Your ads will appear on the search engine results page that you are used to seeing when you perform a Google search.

  • Is PPC right for me?

    Unlike typical Internet marketing like SEO that can feel passive, PPC is a much more active approach to Internet marketing. If you are ready and eager to receive more email leads, PPC is a great cost-effective solution.

  • Can I target a specific location?

    Absolutely. Our marketing team will advise you on the best areas to target with your advertising budget.

  • What keywords do I target?

    Typically the keywords you choose are related to the services or products you want to advertise. The keywords you choose should be relevant to both your product and what you would expect typical users to search for in Google. Our team will evaluate your offering and determine the best keywords for you.

  • What is the average cost-per-click?

    The average cost-per-click varies per market and service. You can expect anything from $1.00 up to $20.00. We will maximize your clicks and conversion rate for your budget.

  • How much should I spend each month?

    This is a tough question to answer without knowing where you are located or what services you want to advertise. In the plastic surgery industry, we recommend spending no less than $1,000 each month in advertising.

  • How do I know if PPC is working?

    We were hoping you would ask! Tracking your return on investment is easy with PPC. You’ll know exactly how much you are spending and exactly how many leads you are receiving. You can then use that information at any time to determine whether or not PPC is worth the investment.

  • Is there a setup fee?

    We charge a one-time setup fee for all PPC programs.

  • Where can I learn more about PPC?

    Visit our blog to learn more.