Dr. Coleman’s website, lipostructure.com, originally focused on LipoStructure®, The Coleman Technique. For the redesign, we wanted the primary focus to be on Dr. Sydney Coleman and who he is as a plastic and reconstructive surgery professional. As a pioneer in the fat grafting technique, Dr. Coleman is recognized by his peers as the leader in fat grafting. He has written numerous textbooks and articles on fat grafting and trademarked LipoStructure®.
We’ve gone through an evolution working with Dr. Coleman on his website and marketing goals – from branding LipoStructure®, the Coleman technique to branding Dr. Sydney Coleman and his expertise in the field of plastic surgery.
As part of Dr. Coleman’s comprehensive and evolving marketing program, we will be focusing on fat grafting to the face, breasts, and hands, along with liposuction deformity and correction. By doing this, we are creating a cohesive brand throughout the website and focusing on what Dr. Coleman has to offer as a surgeon.