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State of the Industry

Posted March 24, 2014 in Internet Marketing

Plastic Surgery Studios has helped clients in the plastic surgery industry exceed their goals for over 15 years. This year, we are reaching out and sharing our wealth of information with everyone.

Introducing: State of the Industry

Using State of the Industry

Understanding the competition in your region has never been easier.  Follow these easy steps to get started:

  1. Visit State of the Industry
  2. Find and click on your region
  3. When the summary pops up, click ‘View Region’
  4. Explore the vast amount of data we are willing to share with the world

In each region you will find the average visits, leads, social media data, blog information, marketing cost, and return on investment.  Utilizing all of our data, we identified meaningful averages for each of these categories, and presented all of that information to you in easy to read graphs and tables.

Frequently Asked Questions

How did you gather this data?
We have hundreds of clients across the entire country.  Utilizing Google Analytics and a diligent marketing team, we gathered the data and applied simple average to create a set of easy to understand numbers.

How did you determine each region?
Over the past 15 years we noticed significant trends with regard to how plastic surgeons and patients naturally group themselves.  Each region was constructed by evaluating the overall competition, interest in plastic surgery, and geographical location.  In other words, we grouped together what made sense.

I’m lower than the average.  How can I improve?
How you rank against other plastic surgeons in your region can be influenced by a number of factors ranging from how long you’ve been in practice to what types of procedure you offer.  If you only perform blepharoplasty you may not see the volume of a body or breast doctor.  Whatever the case may be, we’re happy to evaluate your marketing efforts and give our recommendations for how you can improve your internet marketing.

My numbers are way better than these averages.  Should I stay complacent?
When a client of ours is excelling we often have to remind them how and why they are doing so well.  Typically those who are out-performing the competition got there because they went above and beyond what others are doing.  To stay ahead of the curve, you should continue to watch your competition closely and actively work to stay ahead.

We invite you to see how you stack up in the State of the Industry.  If you have any questions regarding your marketing, or how you can improve in 2014, give us a call at (888) 525-6360.  We want to hear from you!